Building a recession-ready business: the 3 Cs to weather any economic storm
The South African economy recorded zero growth for the first quarter of 2023, following a fourth quarter of negative growth in 2022. The country is pointing towards a technical recession (defined as two consecutive negative quarters of growth)[1], despite Finance Minister Mr Enoch Gondwana ruling out the possibility just a few weeks ago[2].
The FNB/BER consumer confidence index (CCI) also fell to -23 points in Q1 2023 (down from -8 in Q4 2022), indicating increasing financial strain among consumers.[3]
Yet as the economic climate sees consumers becoming more price conscious and thrifty, businesses in South Africa are facing unprecedented operational costs, resulting in price hikes to consumers.
According to Chief Operating Officer, Craig Pitchers, at leading national courier service The...