Mid-Year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers
Consumer spending is starting to turn a corner, but many South Africans feel worse off due to higher food prices
Hustle culture is growing, with 83% of respondents seeking additional income streams
NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study provides a strategic roadmap for South African retailers looking to win over consumers in the year to come.
The report anticipates that global consumers will spend $3.2 trillion more in 2025, representing nearly 6% growth compared to 2024, according to World Data Lab. In South Africa, there are signs of growing consumer confidence and resilience, even with rising food and utilit...