Generational Marketing: How to ensure your brand lands with the right audience
Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should use but the format thereof too,” says Alistair Errington, Sales Team Lead at Ad Dynamo – Africa’s leading media sales house.
He unpacks some of today’s most popular platforms and the typical age groups of audiences associated with each:
TikTok’s ability to provide...