TikTok Archives - AfricaBusiness.com

22Jun

By Africa BusinessNo Comments

South Africa News, Tech

What South Africans need to know about the TikTok debate

Privacy, data and safety concerns explained As the debate around TikTok continues to unfold, social media users are grappling with the layers of issues surrounding the potential ban of the popular social media app in the United States and other countries. “From national security concerns to data privacy and children’s safety, the implications of greater scrutiny of TikTok, and other social media companies, are just as important in South Africa,” says Carey van Vlaanderen, CEO of ESET Southern Africa. The primary reason behind the U.S. government’s interest in banning TikTok revolves around national security. Lawmakers worry that the Chinese-owned app, developed by ByteDance, could be used to collect and share sensitive user data with the Chinese government. An investigation by Consumer R...

23Mar

By Africa BusinessNo Comments

Real Estate

Could you sell your next home on TikTok?

While tech continues to revolutionise the property industry and change the way people find their homes – now via social media – the industry also needs to follow social media trends to capitalise on the global shot in the arm that proptech has given it. More and more property practitioners are turning to short-form video content - the current trend leader in the social media space, according to GWI’s flagship report on the latest trends in social media – as a marketing tool to meet potential customers on the social media platforms where they spend hours every day. Good, Better, Video GWI’s report shows that short videos are quick to create and tend toward the less polished, more spontaneous content people are after. Consumers on channels like TikTok, Instagram Reels, YouTube Shorts and ...

The rise of fin-fluencers: Gen Z turn to social media for share trading advice

14Nov

By Africa BusinessNo Comments

South Africa News

The rise of fin-fluencers: Gen Z turn to social media for share trading advice

One in five Gen Zers (21%) go to social media for investing advice. Older generations prefer online news and blogs for trading tips. Just 3% of South Africans use a Certified Financial Planner. Commentary from Finder.com’s investment editor Kylie Purcell. Social media is the go-to source for share trading advice among young adults in South Africa, according to Finder.com's Financial Planner Statistics. Finder’s survey of 1,201 South African adults found that 21% of those aged 18-24 turn to social media sites like Instagram and TikTok for their share trading advice. In fact, Gen Z are more than twice as likely to get trading advice from social media sites like Instagram and TikTok than any other age group. However older generations are still looking online for trading tips, b...

Staying safe on TikTok: how to avoid being scammed or hacked

1Nov

By Africa BusinessNo Comments

Tech

Staying safe on TikTok: how to avoid being scammed or hacked

It’s the world’s number one social media platform, which also means it’s the biggest target for scammers, hackers and shady characters. Carey van Vlaanderen, CEO of ESET South Africa shares a few tips and insights on what to avoid to stay safe. Launched in 2016, TikTok has 6.44 million active users currently in South Africa above the age of 18, which is no small feat in comparison to Facebook which has been running since 2006 with 24.20 million users in the country. With such a broad reach, scammers are never far behind. Cybercriminals are exceptionally creative with their tactics and always follow trends closely, often predicting change ahead of the masses in order to increase the likelihood of their scams being successful. However, scams are not the only dangers lurking on the popular...

24Aug

By Africa BusinessNo Comments

Business, Startups

Generational Marketing: How to ensure your brand lands with the right audience

Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should use but the format thereof too,” says Alistair Errington, Sales Team Lead at Ad Dynamo – Africa’s leading media sales house. He unpacks some of today’s most popular platforms and the typical age groups of audiences associated with each: TikTok’s ability to provide...