Monday, November 25African Digital Business Magazine

Tag: TikTok business

South Africa News, Tech

What South Africans need to know about the TikTok debate

Privacy, data and safety concerns explained As the debate around TikTok continues to unfold, social media users are grappling with the layers of issues surrounding the potential ban of the popular social media app in the United States and other countries. “From national security concerns to data privacy and children’s safety, the implications of greater scrutiny of TikTok, and other social media companies, are just as important in South Africa,” says Carey van Vlaanderen, CEO of ESET Southern Africa. The primary reason behind the U.S. government’s interest in banning TikTok revolves around national security. Lawmakers worry that the Chinese-owned app, developed by ByteDance, could be used to collect and share sensitive user data with the Chinese government. An investigation by Consumer R...
Real Estate

Could you sell your next home on TikTok?

While tech continues to revolutionise the property industry and change the way people find their homes – now via social media – the industry also needs to follow social media trends to capitalise on the global shot in the arm that proptech has given it. More and more property practitioners are turning to short-form video content - the current trend leader in the social media space, according to GWI’s flagship report on the latest trends in social media – as a marketing tool to meet potential customers on the social media platforms where they spend hours every day. Good, Better, Video GWI’s report shows that short videos are quick to create and tend toward the less polished, more spontaneous content people are after. Consumers on channels like TikTok, Instagram Reels, YouTube Shorts and ...