The rise of fin-fluencers: Gen Z turn to social media for share trading advice
One in five Gen Zers (21%) go to social media for investing advice.
Older generations prefer online news and blogs for trading tips.
Just 3% of South Africans use a Certified Financial Planner.
Commentary from Finder.com’s investment editor Kylie Purcell.
Social media is the go-to source for share trading advice among young adults in South Africa, according to Finder.com's Financial Planner Statistics.
Finder’s survey of 1,201 South African adults found that 21% of those aged 18-24 turn to social media sites like Instagram and TikTok for their share trading advice.
In fact, Gen Z are more than twice as likely to get trading advice from social media sites like Instagram and TikTok than any other age group.
However older generations are still looking online for trading tips, b...