Thursday, November 21African Digital Business Magazine

Tag: value of data

Tech

Mind the gap: Narrowing the distance to your organisation’s desired data maturity starts with your people

By Lee Wearne, Data Strategist at Insight Consulting In an era defined by information and innovation, where there’s more competition than ever before, businesses all understand the importance and value of data. However, collecting and storing data is one thing, but positioning it as a strategic business asset that can fuel effective and intelligent decision-making requires a high level of organisational data maturity. Data maturity is best described as a measure of how well an organisation uses its data to achieve its goals. When you start measuring an organisation’s data maturity you set a benchmark that can be used for comparison during future tests. The objective, then, is to ensure that an organisation’s data maturity is moving in the right direction, and if it is not, to make t...