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14Jul

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South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

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African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

12Jul

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Africa Travel, African News

Manama Hotels Top List of Global Revenue Earners

Ernst & Young Reports Bahrain Hotels Top List of Largest Increase in Revenue per Available Room MANAMA, Bahrain, July 12, 2012 /PRNewswire-USNewswire/ -- Bahrain's hotel industry tops list of global revenue earners in the Middle East/North Africa region according to the latest report issued by Ernst & Young. Hotels in Manama reported a 52.1 percent increase in revenue per available room (RevPAR) for the first five months of 2012 as reported by Ernst & Young's Middle East Hotel Benchmark Survey for May 2012. Manama hotels also saw sustained increased in occupancy rates at 14 percent growth. This growth signals sustained growth during the peak vacation season in the Middle East. According to GulfNews.com, partner and head of MENA transaction real estate at Ernst & Young, Yous...

12Jul

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African News

Is this a crisis?

By Thandisizwe Mgudlwa The Instagram vulnerability warning, strangers able to access your private information, so reads a statement. Another question is: Are you one of the 50 million users of Instagram, the photo-sharing service bought by Facebook in April for $1 billion? If so you need to look out for an Instagram update to fix a vulnerability that has just been published by Spanish security researcher Sebastin Guerrero. According to comments Carey van Vlaanderen, CEO of ESET Southern Africa: “This vulnerability, which Guerrero has dubbed the "Friendship Vulnerability," allows people you don't know to add themselves as a friend to your Instagram account, with privileges that include viewing photos you thought were Private. It is reported that Instagram has now placed a noti...

12Jul

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African News, South Africa News

Insurance product aims to support students

By Thandisizwe Mgudlwa A new iniative aimed at supporting South Africa's vulnerable students has been widely welcomed. The new insurance product launched to SA's 800,000 registered students aims to specifically tackle the everyday vulnerabilities that can halt a learner's studies in their tracks. Given the typical risks and exposure to crime that is associated with life on campus and within shared student accomodation, the affordable cover (unmatched at R99 per month) seeks to fill a gap left by other insurers in covering critical items such as cell phones, laptops, and assisting with covering student fees lost that cannot be covered in the event of death of a sponsor, bursar or parent. Currently a great number of students are on the government financial aid scheme, the...

12Jul

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African News, Ghana News

Hon. Yaw Effah-Baafi to address Palm Oil Africa in September on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana

With the changes in the global palm oil industry and growing demand, it is becoming increasingly necessary to look beyond the output from Asia. Palm Oil Africa organized by CMT will open on 05-06 September in Accra to explore and discuss palm oil plantation and investment opportunities in Africa. Accra, Africa (PRWEB) July 10, 2012 Palm Oil Africa on 05-06 September in Accra will see key ministry officials speaking on the investment opportunities in palm oil plantations in Africa. Hon. Yaw Effah-Baafi, Deputy Minister, Ministry of Food & Agriculture, Ghana, will grace the event with a keynote address on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana. This is followed by another ministerial speech from Hon. Dr. Florence Chenoweth, Minister, Ministry of Agricultur...

12Jul

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African News, Nigeria News

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as described by attendees in 2011. This year’s event is taking place at the Eko Hotel in Lagos on the 26-27 of September. Join us for 2 days of strategic and innovative presentations, panel sessions and interactive debates. If you attend Nigeria Com you will meet and network with the entire Nigerian digital ecosystem which now includes; successful OTT players, innovative app developers, popular social me...

10Jul

By Chancy NamadzundaNo Comments

African News, Malawi News

Salesman smiles all the way to the bank in Airtel Yabooka

By Chancy Namadzunda Airtel Malawi on Tuesday this week conducted the tenth draw of its Yabooka promotion at its headquarters office in Lilongwe where three people won cash prizes worth K250,000 each, among others. Lucky winners from last week’s draw included Dausi Jiya who smiled all the way to the bank immediately after receiving his cheque prize of K250,000 courtesy of Airtel Yabooka. Receiving his prize, Jiya beamed with excitement disclosing that he has always wanted to do business but he his efforts had been constrained due to lack of funds. He then said he would use the prize money as his capital to restart his business. Presenting the cheque, Airtel Malawi’s Research and projects Manager thanked all Airtel subscribers for their unwavering support to the comp...

10Jul

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African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

10Jul

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African News

South Africa: AAD2012 offers an extraordinary branding opportunity to local companies

Africa Aerospace and Defence 2012 (AAD2012) is the largest defence and aviation showcase ever to be held on the African continent, with thousands of people expected to attend the five day exhibition from 19 to 23 September 2012, at the Air Force Base Waterkloof. Exhibition space is already sold out, but there are still numerous sponsorship opportunities available. “The last event, AAD2010, attracted 93 000 people at Air Force Base Ysterplaat,” says Vhongani Shumba, Marketing and PR manager for AAD2012. “AAD2012 has moved back to Waterkloof after the base’s renovation and upgrade, and we will make the best possible use of the much bigger space here. “The increased exhibition space indoors and outdoors is already completely sold out, which gives an indication of the high esteem i...