LAGbook Partners with Lovvin to Foster Social Recommendation in Africa


Foremost African social discovery network Ladies And Gentlemen book (LAGbook) today announced its partnership with social recommendation website Lovvin to foster social recommendation in Africa.

Lagos, Nigeria, October 16, 2012 –(– Lovvin is a social recommendation website that lets people share things they love and recommend things they might love. Based on what they love, what their friends love, and what other people in the world love, Lovvin suggests a wide range of things to people based on interests and location. Lovvin suggests books, websites, celebrities, places etc, to its visitors, and allows registered users add things, places, and people they already love to Lovvin.

Registered LAGbook users can sign up to, and get social recommendations from Lovvin right on LAGbook. The social recommendation website Lovvin is now available on LAGbook as a third party application, and can be found under the “THIRD PARTY” column on the menu of most pages on LAGbook.

“Social recommendation is a huge aspect of social discovery. Recommending new things, places and people to our registered users is a great addition to their social discovery experience on LAGbook. At LAGbook, we want to be the best social discovery solution in Africa, and this isn’t far fetched,” said Chidi Nwaogu, Co-founder of LAGbook.

Chidi continued, “Lovvin is an awesome social recommendation web application, and we’re excited to have them on LAGbook. We don’t want to only expand people’s social discovery experience by giving them the power to meet new people everyday. We want to expand their social discovery experience by giving them the power to discover new things, music, places, books, websites and on. We want to expand their online social discovery experience in all aspects of their life”.

“There’s an appreciable number of Nigerian related recommendations on Lovvin, which include Abuja (place), Vicent Enyeama (people), John Obi Mikel (people), Things Fall Apart (books), Half of a yellow sun (books), Stephanie Okereke (people), Omotola Jalade Ekeinde (people), Open City (books), and Sade (people),” said Chika Nwaogu, Co-founder, CEO and President at LAGbook.

Chika continued, “Since there’re a lot of Nigerian and African contents on Lovvin, our users would get to discovery a lot of African and Nigerian related contents, and we hope this will help increase the amount of African contents on Lovvin as our registered users add more contents they already love. This should help Lovvin boost its social recommendation presence in Africa.”

LAGbook is an African-based social networking website targeted specifically at the youth demographic (18-30), but permits registration of people 13 and older. The social network with almost 500,000 registered members, is most popular in the Nigeria, Ghana, United States, and the United Kingdom.

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