Company expands presence in growing African market

Dubai, UAE – WD, a Western Digital company, has appointed Nairobi-based Mitsumi Distribution as its new partner for Africa. With this tie up, WD further strengthens and extends its global footprint by specifically catering to rising demand from Africa’s growing storage market. Enterprise and home users alike will have better availability of the comprehensive range of storage, networking and entertainment solutions offered by WD. Mitsumi Distribution is WD’s first Africa-focused partner.


Mitsumi Distribution, one of Africa’s leading IT distributors, will cover the Central, East and West African regions for WD’s component and branded products. WD’s component products include internal storage products such as desktop, mobile, SOHO NAS and enterprise hard drives, while the company’s branded products comprise external storage devices, home entertainment solutions, small business storage, and networking solutions.


“Africa’s storage market, while rapidly growing, is still underserved. This presents immence long-term growth opportunities to WD,” explained Khwaja Saifuddin, Senior Sales Director India, Middle East, Africa and Turkey, WD. “Mitsumi Distribution was appointed to focus specifically on the Central, East and West African regions in countries such as Kenya, Nigeria, Ghana, Ethiopia, Congo, Algeria, Tanzania and Uganda. We partnered with Mitsumi owing to its healthy regional reach and strong in-country presence, as well as its wide customer base.”

Khwaja Saifuddin, WD


Mitsumi operates in 19 countries in Africa, but will cover cover the key markets of Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethopia , Congo  and Algeria. Mitsumi Distribution will also provider customer support via its in-country service centers.


Mitesh Shah, Managing Director of Mitsumi Distribution added, “Strengthening our product portfolio is one of our key focus areas for 2013, so we are very excited to be working with a world renowned brand like WD. The partnership will help us diversify the product portfolio of our partners as we can better equip them to cater to the growing storage demands in Africa. Since Mitsumi has domain expertise and a pan-Africa footprint, we are confident the relationship with WD will be fruitful.”


About WD

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.

Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

About MITSUMI Distribution:


MITSUMI Computer Garage Ltd was formed in Nairobi, Kenya in the year 1996 with the aim of introducing appropriate and affordable technologies to Africa and now 16 years on, we are a Pan Africa Distributor.

We are authorized distributors for leading global IT hardware & software brands. Our growing brand portfolio includes HP, Dell, Acer, Lenovo, Toshiba, Samsung, WD, Tripplite, BenQ and Microsoft.

As one of the Africa’s largest IT distributors, MITSUMI is the conduit through which the power of technology flows to 19 Countries in Africa. MITSUMI has 15 warehouses and 8 service centers in Africa.

MITSUMI is a leading and fast growing technology distributor in Africa because of its Pan Africa distribution strategy/vision, aggressive expansion, regional geographical coverage and extensive customer base. MITSUMI has its head office in Kenya and presence in Tanzania, Ethiopia, Uganda, Rwanda, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar including strategic mother hub in Jebel Ali (U.A.E).

About Mitsumi IT Distribution (Microsoft Word)

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