First of Its Kind Fund Launches to Fuel Sustainable Development Goal-Driven Innovation in Africa

Focussed on catalysing dramatic change via disruptive tech investments in emerging markets, the Global Innovation Initiative Group (GIIG), has today announced the launch of a unique profit and purpose fund aimed at investing in early-stage tech innovation startups across Africa.

The GIIG Africa Fund, a Curaçao-based private investment fund, will invest annually in the winners pool from the African region of the Global Startup Awards (GSA), the worlds’ largest independent start-up ecosystem competition. The aim: to stimulate entirely new industries, accelerate cross-border collaboration and unlock access to new markets across Africa. As the exclusive rights holder for the Awards, GIIG will have access to an active pipeline throughout the African continent comprised of vetted participants across venture capital stages engaged in categories linked to the United Nations Sustainability Goals and megatrends of the 2020s.

Figure 1: Geographical Landscape – Africa, the Largest Free Trade Area in the World.

Venture Capital Funding is concentrated in a few markets, but with strong signs of diversification across half of the African countries, now in play. GIIG will play a pivotal role in scouting talent from all 55 African Member states to stimulate cross border collaboration.

Multi-stage capital will be combined with growth support, access to high value networks, and fast-tracked market penetration to optimise outcomes for both startups and investors. To this end, GIIG will be collaborating with one of the largest accountancy firms in the world, Africa’s top business school and an investment committee with wide-ranging knowledge and experience across venture capital, tech innovation and African startup spaces.

GIIG Founding Partner, Mahyar Makhzani says: “We are not just launching a new fund, rather, this is the dawn of a new way of finding and funding startups in Africa since our candidates will have had to go through a vigorous competition and vetting process to be eligible for funding which means that they will be the cream of the crop, thereby increasing our investors’ chances of success.”

Open only to qualified investors, the Fund is seeking to raise $100m in capital commitments to invest in tech and innovation in Africa over the next three years, and is targeted to return over 25%*.

“The GIIG Africa fund is geared at breaking open the funding landscape to provide access for innovators across Africa to a world class support team and significant global networks. For those with the drive and potential, this will be a game-changer for the top African tech disruptors,” says Caitlin Nash, GIIG Founding Partner

“Our aim with the Fund is to create the impetus for smart investment in African tech startups; offering real investment options that will potentially lead to positive financial returns and lasting impact. Africa is an untapped market for investment in tech and innovation, with the continent’s propensity for leapfrogging representing a sound and potentially lucrative alternative to markets in South America and Asia,” adds fellow GIIG Founding Partner, Philip Baldwin.

According to McKinsey & Company, Africa will be home to almost one-fifth of the world’s population by 2025, and by 2045 its cities will have more people living in them than in India and China combined. This will escalate consumption on the continent, and coupled with the African Continental Free Trade Agreement, will produce an estimated $5.6 trillion in African business opportunities over the next few years[1].  “With this in mind, can investors afford to risk missing out on what has been hailed the greatest growth opportunity of the 21st century?” concludes GIIG Founding Partner, Jo Griffiths.

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*Investment in the Fund is subject to various risks and investors should be aware that 100% of any amount invested is at risk of loss.

About GIIG

The Global Innovation Initiative Group (GIIG), strives to develop the largest relationship infrastructure of mission-aligned African innovation stakeholders to accelerate the co-creation of future markets and world-changing solutions. Through its multi-platform venture-builders, GIIG Africa will accelerate business growth utilising world- class expertise. GIIG is the exclusive partner to the African region of the Global Startup Awards, the largest independent startup ecosystem competition with the mission to find, recognise and connect the future-shapers of the digital age from all around the world. For more information, go to