Digital marketing: Chedjou Kamdem, Cameroonian expert in community management, publishes two professional books

Publication and book signing of the books ” la boîte à outils du community manager africain : 10 outils pour démarrer ! ” and ” 13 kpi why : mieux comprendre ses principaux indicateurs clés de performance “, written by chedjou kamdem.

Today, whether in the West, Asia, or Africa, social networks represent an increasingly important part of the digital communication of brands and organizations. The job of community manager is constantly evolving, since its advent a few years ago, which requires a panel of skills more and more varied and regularly updated. It is in this context that Chedjou KAMDEM, an expert in Community management has written two professional books to meet the pressing need for this update, African professionals in the digital business: “The African Community Manager’s toolbox: 10 tools to get started” and “13 KPI WHY: Better understand its key performance indicators”. 

On the occasion of the official release of these highly anticipated books, a conference dedication will be organized on Thursday, July 7, 2022, at 3:00 pm, at the French Institute of Cameroon (IFC), in Yaoundé. The event will bring together many professionals (Community Managers, Marketers, Communicators, and journalists), as well as people wishing to better understand their key performance indicators, to analyze their activity on social networks. 

Thanks to know-how developed over more than ten years, in the training of young professionals and in the management of online communities, CHEDJOU KAMDEM illustrates throughout these two professional books, how any African community manager can improve his productivity on a daily basis; This, from an analysis of his activity on social networks, in order to permanently optimize the achievement of the objectives set from the start. 

CHEDJOU KAMDEM is a committed author who promotes Community Management, but also its impact on the development of organizations on the continent. His sharp sense of repartee and his expert eye make him a recognized ambassador of this profession. He is regularly invited to speak in the media, and also on high-level panels during conferences in Africa.

Official Hashtags: #BAOCMA & #13KPIWhy

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