Saturday, November 23African Digital Business Magazine

CELIA & JOHNNY THE LEGENDARY DEBUT PAIRING OF SALSA ICONS CELIA CRUZ AND JOHNNY PACHECO RETURNS TO VINYL OCTOBER 11 IN CELEBRATION OF ITS 50TH ANNIVERSARY

The bestselling 1974 record, which launched the celebrated Cuban singer’s status as

“Queen of Salsa,” features the hits “Toro mata” and “Quimbara,” among others

The newly remastered album will also make its debut in hi-res digital audio

Craft Latino proudly announces a special 50th anniversary reissue of one of salsa music’s most important albums, Celia & Johnny. The 1974 Vaya Records release, which pairs legendary Cuban singer Celia Cruz with bandleader/producer/Fania co-founder Johnny Pacheco, established Cruz as a salsa icon, thanks to such enduring hits as “Toro mata” and “Quimbara.” In stores October 11 and available for pre-order today, Celia & Johnny features all-analog mastering by Kevin Gray at Cohearent Audio, 180-gram vinyl and is housed in an old-school style tip-on jacket, replicating its original artwork. A 180-gram “Azul Real (Royal Blue)” color vinyl variant (limited to 300 copies), with a bundle option that includes a Vaya Records T-shirt, is available for pre-order at Fania.com. Additionally, the album will make its debut in 192/24 hi-res audio on select digital platforms on street date.

Celia & Johnny arrives as Craft Latino celebrates the 60th anniversary of Fania Records. Throughout the year, Craft Latino will honor the iconic label’s enduring legacy—as well as its foundational contributions to salsa music—through reissues such as this one, new releases, plus a host of exclusive content. A special tribute event dedicated to Celia Cruz and Fania 60th anniversary celebration will be held on Saturday, August 3, at Grand Performances in Los Angeles. The free event begins at 6pm and features a live performance by Havana Secret led by maestros Luis Eric Gonzalez and Sean Billings, former members of Celia’s backing band in the West Coast; a DJ set by Gia Fu and dance lessons by the dance theater company Contra-Tiempo. Visit https://fania.com/fania-60th/#events to learn more.

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“The Guarachera of Cuba,” Celia Cruz (1925 – 2003) rose to fame in the ’50s with the vocal group Sonora Matancera. After a decade of hit records, film roles, and international tours, however, the singer was forced to flee, following the Cuban Revolution. Settling in New York City, Cruz embarked on a solo career, which found her collaborating with some of the era’s biggest Latin stars, including Tito Puente and Memo Salamanca. But by the turn of the ’70s, Cruz was struggling to find her niche in the evolving scene. Fears of flying (amid a series of hijacked flights to Cuba) and disagreements with her label further hampered her ambitions. Her fortunes were about to change, however, thanks to Johnny Pacheco and his label, Fania Records.

The Dominican-born Pacheco (1935 – 2021) began his career as a percussionist in bands led by Tito Puente and Xavier Cugat, among others, before finding fame with his own group, Pacheco Y Su Charanga (with whom he created his signature “Pacheco Groove”). In 1964, he co-founded Fania Records, which allowed him greater opportunities to expand his career, while championing his fellow Latin artists, including Pete “El Conde” Rodriguez, Monguito el Único, and Ray Barretto. Pacheco also had his eyes on Celia Cruz, as Juan Moreno Velázquez recalls in his liner notes.

The bandleader, he writes, “had noticed that Cruz’s early recordings…with the Tito Puente Orchestra tended to limit her impressive voice, which he felt was not reaching its potential against the enormous sound of Puente’s big band. Pacheco once told me, ‘Let me put it to you this way: Celia sounded good with a stick banging against a can. She didn’t need all those instruments.’”

And so, in 1974, Johnny Pacheco and Celia Cruz joined forces on their first record, Celia & Johnny. Serving as producer Pacheco selected material and arrangements that would allow Cruz’s voice to take center stage. Among the highlights are two songs that would become some of Cruz’s biggest hits: the Junior Cepeda-penned “Quimbara” and a salsa version of the traditional Afro-Peruvian song, “Toro mata.” Cruz’s talents as an interpreter also shine on tracks like the Pacheco-penned “El tumbao y Celia,” as well as on favorites like “Lo tuyo es mental” (written by Anam Munar), “El pregón del pescador” (traditional), and the Orlando de La Rosa standard, “Vieja luna.”

Pacheco’s instincts proved to be right: Celia & Johnny was the vehicle that catapulted Cruz to international stardom, introducing her to a new generation and cementing her status as “The Queen of Salsa.” Long documented as one of Cruz’s favorite projects, the album quickly became a Gold-certified best-seller and would soon be regarded as one of the genre’s most significant albums. Velázquez adds, “It was at Pacheco’s side that Celia changed the course of her musical future, and on this album, her charm, versatility, and integrity confirmed that her moment had arrived.”

In the years following the success of Celia & Johnny, Cruz’s star only continued to rise, as she joined the legendary Fania All-Stars supergroup and released dozens of acclaimed albums, including a series of projects with Pacheco. Among them were the GRAMMY®-nominated Eternos (1978) and De nuevo (1985), as well as the popular 1980 collaboration, Celia, Johnny and Pete (with Pete Rodriguez). Today, Celia & Johnny endures as a centerpiece of salsa’s Golden Age. In 2014, the album was recognized by the Library of Congress’s National Recording Registry for being “culturally, historically, or aesthetically significant,” while a year later, Billboard included the record in its “50 Essential Latin Albums of the Last 50 Years” roundup.

About Fania Records’ 60th Anniversary Celebration:

2024 marks the 60th anniversary of the legendary New York label Fania Records, one of the most significant Latin labels in the world, musically and culturally. In the ’60s, Fania was a pioneer in creating and spreading the sound of salsa music from New York City to the globe. In addition to salsa, Fania is the definitive home for genres such as Latin big band, Afro-Cuban jazz, boogaloo and Latin soul. Its roster of artists includes countless music legends, such as Johnny Pacheco, Willie Colón, Héctor Lavoe, Celia Cruz, Tito Puente, Ray Barretto, Cheo Feliciano and Rubén Blades, among many others. In 1968, the creation of the international supergroup known as the Fania All-Stars, a vital force in Latin music, established the label’s signature musical style, which became known as the “Fania Sound.” Today, Fania’s legacy is just as meaningful to Latin music as Stax and Motown to soul or Prestige and Blue Note to jazz. It remains a cultural beacon, illuminating a powerful American immigrant story that is as timely today as when the label launched. To celebrate Fania’s legacy on this special milestone, Craft Latino will release over a dozen remastered 180-gram vinyl reissues, over two dozen remastered digital albums, many of which will debut in hi-res digital, and a variety of content throughout the year, including curated playlists, artist spotlights and live events across New York, Los Angeles, Miami, and London.

Click here to pre-order the Celia & Johnny (50th Anniversary) reissue.

Click here to find the exclusive bundle including the “Azul Real (Royal Blue)” color vinyl exclusive with the collectible Vaya Records T-shirt.

Celia & Johnny tracklist (vinyl):

Side A

1. Quimbara

2. Toro mata

3. Vieja luna

4. El paso del mulo

5. Tengo el idde

Side B

1. Lo tuyo es mental

2. Canto a la Habana

3. No Mercedes

4. El tumbao y Celia

5. El pregón del pescador

*Digital tracklist mirrors the vinyl

About Fania:

Highly influential, both musically and culturally, Fania Records spread the sound of salsa music from the clubs of New York City to the rest of the world and became a revered global brand in the process. Fania’s master recording catalog is the definitive home for genres such as Latin big band, Afro-Cuban jazz, boogaloo, salsa and Latin R&B and includes artistic giants such as Celia Cruz, Willie Colón, Héctor Lavoe and Rubén Blades. With the creation of the international supergroup known as the Fania All-Stars, the label’s signature musical style became known as the “Fania Sound.” Fania’s rich master catalog also includes the Pete Rodriguez’s boogaloo classic “I Like It Like That” which was sampled by Cardi B in her #1 hit “I Like It.” Additionally, three Fania Recordings, Celia & Johnny by Celia Cruz and Johnny Pacheco, Azucar Pa’ Ti by Eddie Palmieri and Live at Yankee Stadium by the Fania All-Stars, appear in the National Recording Registry, a list of sound recordings that “are culturally, historically or aesthetically important, and/or inform or reflect life in the United States.” For more info, visit Fania.com and follow on YouTubeFacebookTwitterInstagram, and TikTok.

About Craft Latino:

Craft Latino is home to one of the largest and most prestigious collections of Latin music master recordings and compositions in the world. Its rich and storied repertoire includes legendary artists such as Antonio Aguilar, Joan Sebastian, Pepe Aguilar, Celia Cruz, Héctor Lavoe, Willie Colón, Ray Barretto, La Lupe, Ruben Blades and the Fania All Stars, to name just a few. Renowned imprints with catalogs issued under the Craft banner include Musart, Fania, TH, Panart, West Side Latino and Kubaney, among many others. Craft creates thoughtfully curated packages, with a meticulous devotion to quality and a commitment to preservation, ensuring that these recordings endure for new generations to discover.

Craft Latino is the Latin repertoire arm of Craft Recordings. The catalog label team for Concord. For more info, visit CraftRecordings.com.