Wednesday, November 13African Digital Business Magazine

Author: APO Group

Kenya News

97% of internet users in Kenya use WhatsApp; here’s how businesses can reach them (By James Bayhack)

By James Bayhack The COVID-19 pandemic has left many customer service departments under immense pressure to meet client expectations while keeping response times low. This is particularly important in competitive industries like eCommerce, travel and hospitality, where customer service is a priority. To address this challenge, companies must enable their support staff with the right tools and channels to meet and exceed customer expectations. WhatsApp should be one of these support channels for your business. According to the Global Web Index’s 2020 Social Media User Trends Report (https://bit.ly/3bG5209), Kenya has the highest percentage of monthly WhatsApp users compared to the rest of the world, with an astonishing 97% of internet users who use WhatsApp every month. WhatsApp is clea...