Author Archives: APO Group

97% of internet users in Kenya use WhatsApp; here’s how businesses can reach them (By James Bayhack)

By James Bayhack The COVID-19 pandemic has left many customer service departments under immense pressure to meet client expectations while keeping response times low. This is particularly important in competitive industries like eCommerce, travel and hospitality, where customer service is a priority. To address this challenge, companies must enable their support staff with the right […]