Ben Gossage, is the Sales and Marketing Director, Canon Central and North Africa. For every business in every industry, the future is uncertain. At times like this it’s tempting to do nothing and wait for circumstances to become clearer. Tempting, but dangerous, because you need to explore new revenue opportunities, to widen your customer base […]
Author Archives: Ben Gossage
From Hello Fresh to the Spotify, subscription services are now so commonplace they’ve almost become the norm. Subscriptions started life in the media world, with newspaper and magazine subscriptions dating back centuries. But in the last ten years, the subscription business model has exploded in popularity across consumer industries including fashion, food and beauty, creating […]