Ben Gossage, Author at AfricaBusiness.com

Ben Gossage, is the Sales and Marketing Director, Canon Central and North Africa. For every business in every industry, the future is uncertain. At times like this it’s tempting to do nothing and wait for circumstances to become clearer. Tempting, but dangerous, because you need to explore new revenue opportunities, to widen your customer base and spread the risk. If you’re a reseller considering how to grow, small- to medium-sized print service providers (PSPs) are worth a serious look if you have the right digital print technology portfolio to meet their expectations. That means fast production speeds, flexible media handling and superior quality output, because this sector is dealing with dynamic, challenging market conditions. But if the professional ‘graphic arts’ sector is new to ...

From Hello Fresh to the Spotify, subscription services are now so commonplace they’ve almost become the norm. Subscriptions started life in the media world, with newspaper and magazine subscriptions dating back centuries. But in the last ten years, the subscription business model has exploded in popularity across consumer industries including fashion, food and beauty, creating what has been dubbed, the ‘subscription economy.’ The model, which promotes a more convenient, cheaper way of accessing goods, has revolutionising the way we buy and sell consumer products. It should be no surprise then, that it’s now transforming B2B operating models. In the last few years, we’ve seen the proliferation of cloud-based ‘anything-as-a-service’ products, paid for on subscription. These new offerings ad...

Author: Ben Gossage

It’s About The Business, Not The Box — Tips For How To Sell More Effectively To Graphic Arts Customers

Why the subscription economy is transforming B2B operating models forever