Category: Business

Business

Sustainability in Action: How Sanjeev Mansotra Combines Philanthropy and Green Practices

Sustainable development has become a central theme in global development discussions, especially in regions like Africa, where the twin challenges of economic growth and environmental protection are paramount. Entrepreneur and philanthropist Sanjeev Mansotra is leading the charge to address these issues through innovative projects that skilfully combine social and economic development with environmental stewardship. 

Performance Marketing Isn’t Sexy, But It’s Pretty Smart

I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.

Pay-as-you-go everything – innovation, the African way

You cannot simply copy and paste a business model that has worked internationally and expect it to work in Africa. If you want to do business in Africa, you need to operate in a way that takes the nuances of the continent into account.
This is the opinion of Reach Africa’s Sales Director and specialist in the streaming space – Leslie Adams, where he postulates why incremental purchasing has been so successful across the continent, and how we’re seeing more examples of businesses that are rolling out this “pay as you go” model at scale, thanks to the advent of technology.

Experts Warn of Common Black Friday Scams to Avoid

With Black Friday fast approaching on November 29th, shoppers can look forward to thousands of deals and discounts. Whether you’re hunting for bargains or starting your holiday shopping early, there will be plenty of tempting offers. However, it’s important to stay alert, as online scams spike during major sales events. Cybercriminals often exploit the influx of shoppers drawn by special promotions, making it essential to protect yourself from potential threats. Marco Farnararo, CEO and Co-Founder of BravoVoucher.co.uk, shares his expert tips on how to spot and avoid Black Friday scams.

Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you’re collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth.