Thursday, November 28African Digital Business Magazine

Business

Business

Hospitality And Tourism Sectors Most Optimistic In The Latest Kepsa Ceo Confidence Index
Business, Kenya News

Hospitality And Tourism Sectors Most Optimistic In The Latest Kepsa Ceo Confidence Index

The Kenya Private Sector Alliance (KEPSA) introduced the CEOs Business Confidence Index Report 2022 showing that most business executives expect a stable economy after elections, to support higher industry business growth. With the current CEOs Business Confidence Index standing at 61 points overall, the business executives also expressed optimism to hire additional full-time employees in the  next six months, which will translate to increased business operations.  “This sentiment is reported against the backdrop of the ongoing war in Ukraine that has disrupted global value chains resulting in price increases in fuel, wheat, and fertilizer,  which are critical inputs for Kenya’s manufacturing and agriculture sector, coupled with  the rise in inflation globally,” said KEPSA CEO Carole Kar...
How Companies Can Leverage Linguistic Talent in Africa as Part of a Corporate Social Responsibility Program
Business, Main

How Companies Can Leverage Linguistic Talent in Africa as Part of a Corporate Social Responsibility Program

(NEW YORK) – The future of business, and how businesses run, is always evolving. An Aflac CSR survey shows that 77% of consumers prefer to buy from socially responsible brands, and 73% of investors say corporate social responsibility (CSR) efforts contribute to their investment decisions. One area where organizations can make a positive social impact is talent acquisition, particularly impact sourcing. Impact sourcing creates opportunities for global brands to hire talent from disadvantaged sectors as part of their CSR. Benefits of Impact Sourcing Impact sourcing provides job opportunities, professional development, and higher wages to disenfranchised workers, moving them and their families to middle-income status. Some of the business benefits include: Lower costs. According t...
RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates
Business, Tech

RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates

Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS’ Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World. Taking place at the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream experts demonstrated how its RCS solutions have become indispensable for leading brands across the world, driving a rise in conversion rates of 37% over SMS and 137% higher click-through rates. “Not all users are the same, so communications shouldn’t be either. Every channel has a different dynamic and purpose, and the more channe...
Business, South Africa News

Fail to plan, plan to fail…meeting your mining targets

By Arjen de Bruin, Managing Director at OIM Consulting Professional services and auditing network Deloitte has listed sliding productivity and spiralling costs as key issues facing the mining sector, dedicating an entire series in its resource centre to unpacking the factors that are driving productivity down while costs go up. While it lists several intrinsic and extrinsic causal factors – declining resource quality, talent shortages, inefficient capital allocation and elevated input costs – as significant contributors to this growing challenge, it doesn’t ignore the integral role of workforce planning; advising mines to foster a culture that discourages rampant spending, keep employees engaged and clarify the business model, among other tactics. At OIM Consulting, where our focus is o...
Mining’s ongoing Culture Challenge and how it affects your output
Business, South Africa News

Mining’s ongoing Culture Challenge and how it affects your output

By Arjen de Bruin, Managing Director at OIM Consulting It was the late Peter Drucker – one of the most revered thinkers on management and leadership – who succinctly said, “Culture eats strategy for breakfast.” Drucker, who maintained that business leaders need to wholeheartedly embrace a spirit of performance, was a strong proponent of the link between organisational culture, leadership style and workplace productivity. And certainly, in our experience as a consultancy that specialises in front-line leader capability within the mining sector, the impact that leadership has on culture – and ultimately on output – becomes evident the minute you step foot inside a mine.  This theory is reiterated and reinforced by countless human resource research studies. In the South African mining sect...
Business, South Africa News

He who shouts loudest…improving mining outcomes through transforming leadership

By Arjen de Bruin, Managing Director at OIM Consulting The archetype exists for a reason: the mining supervisor, yelling at those he is supposed to lead; entertaining no discussion, questions or other perspectives. It’s his way or the proverbial highway. The leadership style best associated with the mining sector is seen as assertive at best, autocratic at worst – and is undoubtably remnant of South Africa’s tumultuous past.  While our history is certainly a contributing factor in the mining industry being seen as a notoriously difficult environment in which to instil positive work outcomes such as organisational commitment, the good news is that this can be addressed through addressing front-line leadership.  A research paper from the South African Journal of Human Resource Management...
Business

Top ten tips for employees looking at a new contract of employment

Louise Lawrence, an employment lawyer at Winckworth Sherwood LLP, shares her ten top tips for employees to look out for in their new contract of employment when they are changing jobs: 1. Probationary period These can have benefits for both parties as if you end up not liking your new role you can move on quickly.  However, it can also be disenchanting to see that your employment can be terminated on very short notice e.g. one week during the probationary period after it has taken a number of rounds of interviews for you to secure your new role and you are giving up the security of your current role.  Consider asking for the probationary period to be removed or extending the notice period to give you some financial comfort if things do not work out and the business dismisses you during t...
Business, Startups

The Struggles of Content Creators – A Founder’s Viewpoint

By Kayode Adebayo From a hobby to a big-time career, content creation has become a vital part of the social media marketing that few people envisaged. The art of content creation transcends location, age, race or identity, yet it relies on these and more, for it to be impactful. As consumers of content, it is difficult to fully appreciate the struggles creators go through to produce the various content with relevant messaging.  Creative Block There are so many different challenges that hinder content creators. Every content creator has their peculiar struggles. The most common amongst them all is referred to as the Creative Block. Creatives will, particularly, find this position very familiar as it is a stage that seems to confront most creatives. Creative Block can last days, weeks or ...
Why should you hire a digital marketing agency?
Business, South Africa News

Why should you hire a digital marketing agency?

Jacques Du Bruyn, Managing Director, Flume  South African’s adoption of digital tech puts us ahead of many bigger economies. If you look at aspects like the way we bank and how we pay for products and services, we’re way ahead of places in Europe and the USA.  The speed at which we’ve adopted that tech (which is only accelerating) means that more and more South Africans are moving online. To reach that growing online audience, companies need to embrace digital and communicate with their customers, where they are. If you’re going to do that properly, you need a smart digital marketing partner. Digital-First A company’s digital platforms are now often the first point of contact for a potential customer, so businesses are taking those spaces more seriously. In the consumer space, companie...
Smart minds look to smart solutions at Africa’s only dedicated Smart Cities Summit
African News, Business, Events, South Africa News

Smart minds look to smart solutions at Africa’s only dedicated Smart Cities Summit

Big industry players join forces to tackle urban decarbonization challenge   The world’s population is on a fast-track from rural to city living. With around 55% already residing in urban areas, this figure is expected to rise to 70% by mid-century. Cities may be the engines of growth and account for more than 80% of global GDP[1], but they also guzzle almost 80% of the world’s energy and emit around 60% of greenhouse gases. According to Tracy-Lee Behr, Portfolio Director at leading global events company dmg events, smarter cities can alleviate many of Africa’s urban challenges, by delivering a higher quality of life and enabling economic growth through Internet of Things, technology and creative thinking. With a focus on advancing Africa’s cities through expert collaboration, many of t...