Business Archives - Page 20 of 29

Carry1st drives growth in Africa’s gaming industry, supported by AppsFlyer

24Mar

By Africa BusinessNo Comments

Business, South Africa News

Carry1st drives growth in Africa’s gaming industry, supported by AppsFlyer

Carry1st, one of Africa’s leading gaming publishers, has released new insights from its market data that highlight successes that have shaped its growth in the gaming sector. Since the launch of SpongeBob: Krusty Cook-Off in October 2021, the game has managed to acquire more than 2 million users, ranking in the Top 5 most downloaded games across Africa. This has been possible by enlisting the support of technology developed by AppsFlyer to drive market growth. Carry1st faced a number of challenges in growing Krusty Cook-Off’s user base at scale while still maintaining a healthy ROI. The African gaming market is complex, and many of the tried and tested user acquisition and monetization strategies that are prevalent in most regions aren’t as effective in Africa. Moreover, ad networks are...

24Mar

By Alex SandersNo Comments

Business

Why Most Businesses Fail at Video Marketing

The X Reasons Why Most Businesses Don’t Succeed in Video Marketing Video marketing has incredible potential. Videos tend to be shorter and more compelling than comparable written content, they introduce information faster and in a more digestible way, and if harnessed properly, they can lead to a massive increase in your return on investment. Still, most businesses fail at video marketing. They end up spending too much money, exerting too much effort, and not generating enough of a return to justify continuing this strategy. If video marketing is so effective, why do so many brands fail? They Don’t Have a Comprehensive Strategy If you want to be successful in video marketing, you need to have a comprehensive video marketing strategy in place. That's because video marketing is far too...

24Mar

By Alex SandersNo Comments

Business

6 Easy Ways to Grow Your Money in 2022

Growing your money is an achievement, and many people dream of becoming wealthy. However, the meaning of wealth depends on experience and background. To some people, it means never having to worry about expenditures. For others, it is working extra hours, and others define it as financial liberty. Regardless of your definition of wealth, the following are ways to grow your money and get on the road to becoming wealthy. Bonds Amid negative outputs and fear of a crash in the bond market, many investors have given up on bonds. While bonds were customarily supposed to provide principal and low-risk salaries, some argue that they are now high-risk investments with little to zero returns. For beginners, bonds are a crucial part of any venture portfolio. So, as much as people downplay the sig...

21Mar

By Gareth PriceNo Comments

Business, South Africa News

10 lessons in 10 years: what I’ve learned as a successful business owner which may surprise you

By Gareth Price, Founder of Cloudworx and Investmint; 5 time Ironman finisher 10 years ago, I started a business. Or so I thought. What I did was I went to the shop and spent R4 000 on a printer and printed a few letterheads and business cards. And I declared myself self-employed. I was armed with a fancy qualification, an economy in a recession, and a whole lot of enthusiasm to become a “one-man-band” accountant. 10 years on, I still have the fancy qualification, an economy in a recession and a whole lot of enthusiasm. The difference is that I’ve grown my business well beyond the “one-man-band” I envisioned. And I think I’ve learnt a lot of valuable lessons over the years. Some of these I learned the easy way - by watching others get it wrong and doing it better myself. And some ...

Five ways CRM can help your sales team close more deals

15Mar

By Africa BusinessNo Comments

Business, Tech

Five ways CRM can help your sales team close more deals

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with their customers. Here’s how our smart CRM solution can help empower your sales team: Everything they need in one place Sales teams are under continual pressure to do more, faster. An effective CRM platform means all information related to clients and sales is securely stored on one platform that can be easily accessed, anywhere at any time. 1Stream’s innovative CRM platform removes the guesswork for your sal...

14Mar

By Alex SandersNo Comments

Business, Digital Marketing

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR. But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education. Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR. There are many things that affect the quality score. Som...

Going Greener for Workforce Health and Wellness

3Mar

By Amber SamboNo Comments

Business, Main, South Africa News

Going Greener for Workforce Health and Wellness

By: Amber Sambo, Social Media Manager and Content Creator at Decusatio As the climate-change discussion peaks and people gain more knowledge, there is increasing pressure on employers to not only protect the planet but to also ensure that the health and wellness needs of their workforces are met by providing environmentally healthy workspaces for them. Here's why and how adopting greener and more sustainable approaches can improve the health and overall well-being of your workforce. The why Sustainable workspaces are healthy workspaces with optimum air temperatures, humidity levels, noise levels and enhanced air quality can help improve the physical and mental health of your employees. Improving the environments of workforces has proven to substantially increase productivity and the ...

24Feb

By Africa BusinessNo Comments

Business

Kazakhstan Paramount Engineering (KPE) Delivers New Batch Of Locally Manufactured Armoured Vehicles

Kazakhstan Paramount Engineering (KPE), the joint venture between the global aerospace and technology business, Paramount Group and one of Kazakhstan’s leading defence and engineering companies, Kazpetromash, has announced its latest delivery of Arlan 4x4 armoured personnel carriers (APCs) to the Ministry of Defence of the Republic of Kazakhstan, in accordance with that nation’s State Defence Order. Kazakhstan Paramount Engineering has for over the past four years delivered several batches of the Arlan APC to the Armed Forces of Kazakhstan, where they have since been in operation. The Arlan, the winterised variant of Paramount Group’s Marauder, is a mine-resistant armoured platform (MRAP) designed to operate in extreme environments to meet the ever-growing array of mission requirements...

Paramount Group Recognised As Top Employer For Third Consecutive Year

16Feb

By Africa BusinessNo Comments

Business, South Africa News

Paramount Group Recognised As Top Employer For Third Consecutive Year

Aerospace and Technology Company Awarded 2022 Top Employers Institute Accolade For Setting Exemplary Standards In People Practices Johannesburg, South Africa, February 15th, 2022 - The Top Employers Institute has announced its Top Employers around the world in 2022 and for the third consecutive year, the global aerospace and technology company, Paramount Group, has been recognised as a Top Employer in the South African marketplace. The Top Employers Institute, the global authority on promoting and recognising excellence in ‘People Practices’, certifies organisations based on the participation and results of their HR Best Practices Survey. The survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Well-being and Dive...

11Feb

By Paul TomNo Comments

Business

Why Africa Is One of the Fastest Growing Consumer Markets in the World

For over a century, foreign direct investment (FDI) in Africa was solely centered around the extraction and export of natural resources. Today, the momentum has shifted, and global investors are going to Africa more for its consumer-based power rather than for its physical properties. As such, mining and petroleum now account for a minority share of long-term capital inflows. Investors are focused on retailing, services, and telecommunications. But how did the trend shift to a fast-growing consumer market? Factors include: Increasing affluence Population growth Rising urbanization rates The rapid spread of mobile phones and access to the internet Africa has been thought of as the “last market,” and the continent’s consumers are becoming increasingly valuab...