Tech Archives - Page 17 of 37 - AfricaBusiness.com

Mobile app trends 2022: A global benchmark of app performance

10May

By Africa BusinessNo Comments

Tech

Mobile app trends 2022: A global benchmark of app performance

2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user behavior patterns have undergone immense change and impressive growth. But how have these challenges affected the app marketing ecosystem? Mobile app trends 2022 provides expert industry analysis on the global and regional developments of the mobile marketing economy over the past year. Using data from the top 2,500 apps, the report sheds light on top trends and benchmarks across fintech, e-commerce, and gaming verticals, equipping advertisers with actionable insights to drive app growth in 2022. Download the Mobile app trends 2022 report from Adjust. The report analyzes trends in installs, ses...

3May

By Africa BusinessNo Comments

Business, South Africa News, Tech

The ergonomics of working from home: tips from the experts

One of the remnants from worldwide lockdowns is the switch to working from home or a hybrid of onsite and offsite working. If you’re still working in a makeshift space in your house - slouched on the couch, hunched over a laptop or commandeering your dining room table – you may be feeling the effects of poor ergonomics on your body. Ergonomics, the science of how humans interact with and work safely and comfortably within their environment, are essential to prevent work-related pain and health issues. A key part of supporting the new hybrid future of work is consideration for the large number of people now working from home. Fortunately, office design expert Georgia Hartmann, Business Developer at Tétris Design and Build South Africa, has some ergonomic design tips to share that you can ...

How innovation in technology is outsmarting crime in South Africa

26Apr

By Africa BusinessNo Comments

South Africa News, Tech

How innovation in technology is outsmarting crime in South Africa

Crime is growing more sophisticated – so too are the solutions to combat it In the current climate of hijackings, robberies and unlawful syndicates, it is hard to imagine a world where crime is drastically reduced, or even wiped out completely. However, according to Warren Myers, CEO of South Africa’s on-demand security and medical response platform AURA, this is entirely within our reach. In the third of a series of monthly webinars discussing and finding solutions to the crime situation in South Africa, Myers was joined by anti-crime activist Yusuf Abramjee and Kagiso Khaole, Head of Mobility Operations at Uber Sub-Saharan Africa, to talk about how new, innovative technology is being used to outsmart criminals. “As criminals become smarter, and rates of murder, attempted murder, kidna...

25Apr

By Africa BusinessNo Comments

Art, South Africa News, Tech

NFTs to revolutionise the way creatives can create an income in the digital world

Non-fungible tokens – or NFTs – could help South African creatives better control the rights to their intellectual property, give them access to a broader market and improve their earnings. This is according to John Singh, non-executive director of the Institute of Information Technology Professionals South Africa (IITPSA) and chair of the IITPSA Blockchain Special Interest Group. Singh explains that NFTs use cryptocurrency blockchains to log and authenticate ownership of digital content ranging from music and videos to art and photographs. “NFTs are revolutionising the way people do business and exchange goods and value,” he says. “NFTs may be very hyped and sometimes hard to get your head around right now, but at ground level, it’s a normal social concept where communities create valu...

25Apr

By Tessa-Kate DavelNo Comments

Tech

Which digital content expert is right for your company?

By Tessa-Kate Davel, UX Writer, Strider Building a digital team continues to be a challenge for most companies, which remain mired in a traditional analogue mindset. Job titles including terms like ‘User Experience’ or ‘Conversation Designer’ are largely foreign to sales, marketing and, indeed, HR teams – with more conventional titles. But the world is changing, jobs are evolving – and the needs and the titles of those which go along with them, need to shift too. Content experts are hot property for companies looking to move effectively into the digital space, but not many understand what kind of expert they need to meet their specific needs. There’s plenty of confusion, specifically around a UX Writer, a Digital Copywriter and a Conversation Designer. So, let’s unpack them… A UX (User ...

Smart Cities: The Solution to Africa’s Upward Urbanisation Trend

22Apr

By Africa BusinessNo Comments

Tech

Smart Cities: The Solution to Africa’s Upward Urbanisation Trend

Technical Leapfrogging could Position African Cities for Sustainable, Smart Growth Africa’s urban population is booming. At 3.5% per year[1], the continent’s urban growth rate is the highest in the developing world over the last twenty years. Within the next twenty, research suggests that every second person in Africa will live in a town or a city, bringing the urban population to around 926 million people.[2]. Within the decade, it is also predicted that six of the world’s 41 megacities (cities with a population of over 10 million people), will be on African soil, including Cairo, Lagos and Kinshasa, soon to be joined by Johannesburg, Luanda and Dar es Salaam1 . While urbanisation plays a fundamental role in economic and societal progress, it also presents a myriad of challenges for go...

15Apr

By Africa BusinessNo Comments

Tech

From criminal enterprise to big business: The evolution of ransomware reaches new, dangerous levels of sophistication

Once a niche criminal enterprise, ransomware has become big business, complete with R&D departments and sales and marketing divisions. The deeply layered onion that is today’s ransomware attack landscape has been wreaking havoc in large enterprises in South Africa and across the globe. Patrick Evans, CEO of SLVA Cybersecurity, says it only takes two hours to determine whether a network’s endpoint protection can be circumvented and if the organisation has controls in place to stop the encryption and ransomware behaviour: “Understanding an organisation’s current environment, and the likely costs of a ransomware attack, is crucial to making a more informed decision concerning security.” Evans says the recent ransomware attack on TransUnion has undoubtedly raised concerns among enterpr...

15Apr

By Africa BusinessNo Comments

Tech

Why the cloud numbers don’t add up

Cloud is a hot topic, with seemingly everyone making the change to cloud. But the numbers don’t add up. What’s happening behind the scenes? In a recent survey by large-scale tech learning platform O’Reilly, 90% of respondents said their organisations are using cloud, and 30% said they’re fully cloud native. This makes it clear why ‘cloud’ is the buzzword on every IT leader’s lips. Seemingly, if you’re not getting on the cloud, you’re getting left behind. But other insights reveal that the numbers just don’t add up. Cloud spend still accounts for just 6% of total IT spend, according to tech analyst IDC. And, while global cloud spend surged in the first quarter of 2021, the numbers dipped by 1.9% in Q2 – the first decline after seven quarters of spending growth since 2019. The reasons ID...

12Apr

By Africa BusinessNo Comments

Business, Startups, Tech

New Technologies to Enhance Customer Engagement

The Covid-19 pandemic has undoubtedly been the catalyst to drive broad-based digitisation and spearhead the Fourth Industrial Revolution (4IR). This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater customer engagement. Across industries – corporate, finance, retail, technology, healthcare, education, and others - today’s tech-savvy and highly informed consumers are demanding real-time, personalised information, delivered digitally. With a recall rate of 83%, double that of traditional advertising, digital screen networks remain a mainstay for driving customer engagement. Elbé Smith, CEO of tech communications firm TQ Group, who manages the content, scheduling, and technical infras...

11Apr

By Africa BusinessNo Comments

Business, Tech

Lawyers across Africa comment on the continent’s urgent need for data privacy and security law

The pandemic has driven home the high value of personal data to the global economy, while also highlighting its vulnerability to abuse and attack. In response, governments around the world, including those in Africa, have been reviewing their data privacy and protection laws and regulations to ensure they are adequately protected. Lawyers in Ghana, Kenya, Madagascar, Morocco, Rwanda, South Africa, Togo, Uganda and Zimbabwe recently commented on this issue in Baker McKenzie’s new Africa Data Security and Privacy Guide. According to Enid Baaba Dadzie, Senior Associate at Kimathi & Partners in Ghana, the African Union has adopted the African Union Convention on Cybersecurity and Personal Data Protection (also known as the Malabo Convention). This Convention encourages AU member states to...