Building trust amidst suspicion: The impact of AI on business and society

Despite ongoing speculation and legitimate concerns surrounding artificial intelligence (AI), businesses and consumers have many reasons to trust in AI’s capacity to bring substantial value to their operations and everyday lives. The strategic adoption of AI in customer communication management (CCM) presents South African businesses with the potential to revolutionise customer interactions, improve operational efficiency, and deliver personalised experiences; however, it necessitates regulatory engagement and transparent communication to build trust and mitigate potential risks in the rapidly evolving landscape of AI technology. In the article, Wayne Toms at GhostDraft shares insight on building trust in AI amidst the suspicion.

Mind the gap: Narrowing the distance to your organisation’s desired data maturity starts with your people

In an era defined by information and innovation, businesses all understand the importance and value of data. However, the true potential lies not just in its collection, but in leveraging it as a strategic asset.  Lee Wearne, Data Strategist at Insight Consulting, unravels the key to unlocking your organisation’s data maturity in his article. Lee emphasises the critical role of people, along with processes, and technology in leveraging data as a strategic asset.