Category: Main

Third-party cookies are crumbling

We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.

The rise of Gen Z means a rethink of permanent employment is on the horizon

We are witnessing a clash between businesses pushing for in-office work and Gen Z workers who prioritise flexibility, environmental consciousness, and inclusivity. Even remote-working advocate, Zoom, has demanded that those within 80km of the office need to work in-person twice a week. As Gen Z becomes the dominant demographic in the future workforce, project-based independent contracting and remote collaboration are gaining popularity as preferred modes of work. Gary Silbermann, Co-Founder & Innovation Director at One Degree shares that there doesn’t have to be an ongoing battle between C-suites and younger workers.

Navigating healthcare uncertainty across Africa

In the article, Rodney Taylor, MD at Guardian Eye, sheds light on the multiple challenges faced by healthcare systems in Africa, such as accessibility, cost constraints, and the potential for digital technologies to transform the sector. He argues that technology can only be effective if it is accessible, affordable, and culturally appropriate.

When the perceived cure becomes poison: Urgent action required to address the illicit trade of counterfeit antimalarial drugs in Africa, responsible for 158 000 deaths annually

According to the World Health Organization, the sale of counterfeit medication is the world’s most lucrative illicit trade. Sadly, Africa has become home to an estimated 42% of the world’s cases of trade in counterfeit medications, disproportionately affecting the most vulnerable and desperate of populations living in low- or middle-income countries. 

Expert Predicts Sustainable Retail Trends for 2024 and Beyond

Figures from Deloitte show how important sustainability is to modern shoppers and consumers, with 58% valuing durability, 39% focusing on repairability, and another 37% considering how biodiverse the purchase will be. Vikki Makinson, head of marketing and communications at Oceans, the leading supplier of sustainable toilet paper, has provided expert insight into the future trends of sustainable retail for 2024 – from eco-conscious consumerism to circular economy initiatives.