Edelman Africa extends presence in Nigeria with strategic partner THOP 

Edelman Africa has expanded its footprint in Nigeria by partnering with The Holding Opinion and Public (THOP), a leading integrated communications company. This strategic move strengthens Edelman’s local presence to meet the growing needs of clients in Nigeria and across West Africa. The partnership arrives amid growing global distrust in institutions, as highlighted by the 2025 Edelman Global Trust Barometer, underscoring the importance of trusted, culturally intelligent communication strategies. Edelman aims to help clients build trust and drive meaningful change in Africa’s most populous country.

Global Side Hustles: How Africans Are Tapping into Online Competitions and Rewards Platforms

This article explores how Africans are tapping into online competitions and rewards platforms as flexible, accessible side hustles. Amid economic challenges such as high unemployment and wage stagnation, these platforms offer alternative income streams, from surveys to entry-based contests. The piece covers tips for maximizing success, common pitfalls to avoid, and how the trend is gaining traction across the continent. Highlighting technological advancements, the role of the diaspora, and internet penetration, the article also touches on the challenges and promising future of these digital opportunities in Africa.

Gwen Madiba appointed Editor-in-Chief of Rolling Stone Africa: a pan-african voice leading a  cultural icon 

Rolling Stone Africa, the continental edition of the legendary American cultural magazine, proudly announces the appointment of Gwen Madiba as its new Editor in-Chief. An award-winning journalist, television host, and advocate for women’s and children’s rights, Madiba embodies a new editorial chapter for this iconic media brand in Africa.  

How Money Moves Across Borders – and Why Securing It Matters

Money moves across borders in Africa every day, often amounting to billions in cross-border payments, remittances, and government transfers. This vast flow of funds is processed through an increasingly strained infrastructure that faces evolving threats and complex regulatory environments. The shift from deterministic to adaptive authentication has become central to securing transactions, especially in regions like Africa where mobile penetration is high and infrastructure can be fragmented. Additionally, most African cross-border payments still rely on external systems, introducing inefficiencies and costs. To improve security and efficiency, there’s a need for region-specific initiatives, enhanced governance frameworks, and innovative technologies like distributed ledger systems and AI. The future of secure cross-border payments in Africa lies in integrating security into the core financial architecture, ensuring better interoperability, and establishing shared standards across borders.

The rise of intelligent collaboration in the workplace

The rise of intelligent collaboration in the workplace is being driven by advancements in AI, with tools like Microsoft’s Copilot leading the charge. Once designed to assist with basic tasks, Copilot has evolved into a powerful agentic AI that not only aids in completing tasks but also collaborates actively with users. Integrating seamlessly into Microsoft 365 apps like Word, Excel, Teams, and Outlook, Copilot helps businesses optimize productivity by automating workflows, drafting reports, summarizing meetings, and generating insights. As AI continues to evolve, companies are learning how to harness its potential to drive growth, enhance decision-making, and foster a culture of curiosity and experimentation. However, successful implementation of AI requires addressing challenges such as data management, security compliance, and employee training to ensure effective use.

South African Property in 2025: What Q1 Reveals About the Road Ahead

The South African property market started 2025 on a positive note, showing early signs of recovery after a challenging 2024. The first quarter revealed a resilient sector driven by easing inflation, steady interest rates, and new regulatory changes that boost affordability, particularly for first-time buyers. Insights from Lightstone, BetterBond, and FNB data highlight shifts in market dynamics, with notable demand in the High and Mid-Value segments. The recent exemption from Transfer Duty on properties under R1.21 million and improved rent-to-income ratios further contribute to the optimism. While challenges persist, particularly with global supply chain disruptions, the outlook for the rest of 2025 suggests potential growth, especially for investors and developers focused on the Western Cape and industrial properties.

Africa’s Hospitality Growth: Empowering the Next Generation of Leaders

Africa’s hospitality sector is experiencing unprecedented growth, driven by a rising middle class, youthful population, and growing appetite for travel. In this article, Andreas Lackner, VP Operations at Hilton, highlights how Hilton is expanding across the continent while investing in local communities, youth development, and inclusive leadership. From innovative training programs to empowering women entrepreneurs, Hilton is fostering the next generation of hospitality leaders across Africa.

South Africa’s Commerce Media Moment has Arrived: The Experts Weigh In

At Converge Africa 2025, Flow hosted a panel of industry leaders from Woolworths, Coty, eComplete, and TrafficBrand to explore the rise of commerce media in South Africa. With insights on local strengths like brand-retailer collaboration, first-party data activation, and omnichannel engagement, the session highlighted how South African retailers can monetise digital audiences without needing full-scale media networks. The consensus: commerce media isn’t coming — it’s already here, reshaping retail through strategy, trust, and data-driven growth.