advertising Archives - Page 2 of 2

10Nov

By Africa BusinessNo Comments

African News, Morocco News

IBM Develops Plan to Help Moroccan Farmers Boost Skills, Production

RABAT, Morocco, Nov., 2012 /PRNewswire/ -- IBM (NYSE: IBM) experts participating in the company's pro bono Corporate Service Corps program have recommended a strategy to lift the productivity of Moroccan farmers. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) The plan focuses on improving coordination between the country's Ministry of Agriculture and the farming community, as well as improve internal coordination within the ministry. Closer ties with farmers will enable the ministry to provide more timely advisories, training, and research results -- enabling farmers to modernize work techniques and improve their production quality and quantity. The nine-member IBM team, comprising members who hail from five countries, presented recommendations on a varie...

6Nov

By Africa BusinessNo Comments

Having cracked the feature phone challenge, 2go heads for smartphones

Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff. 2go currently has over 10 million active users who send more than 6 billion messages a month, mostly on lower-end feature phones in Nigeria and South Africa. “Feature phones have been an incredibly successful platform for us and will continue to be so for the next few years at least,” says Alan Wolff, who founded 2go with fellow student Ashley Peter while still at university. “Research firms such as Informa indicate that by 2015 there will still be 5.6 feature phones in the African market for every one smartphone. But now is the right time to start extending to iOS, Blackberry and Android platforms as well.” The secret to 2go...

10Oct

By Africa BusinessNo Comments

African News, South Africa News

‘Sh’boom’ heralds launch of major new Standard Bank TV campaign

Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward. The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African markets where Standard Bank has a presence. The 60 second commercial follows a series of global events - from the first flight in the early 1900’s to the first democratic elections in South Africa. These moments capture significant social change and technology advances that have moved the world and humanity forward in a positive way. The famous tune “Sh’boom” by The Crew Cuts, which enjoyed nine weeks at Number...

22Aug

By Africa BusinessNo Comments

African News

Advertising code now applicable to Facebook

By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in Australia received a complaint that the content on the official Smirnoff (Diaego) Facebook page breached the Australian Association of National Advertisers' Code of Ethics. The complaints concerned content submitted by both Smirnoff and its' community. In consideration of the complaint the board concluded that "the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be c...

12Jul

By AfricaBusiness.comNo Comments

African News, Nigeria News

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as described by attendees in 2011. This year’s event is taking place at the Eko Hotel in Lagos on the 26-27 of September. Join us for 2 days of strategic and innovative presentations, panel sessions and interactive debates. If you attend Nigeria Com you will meet and network with the entire Nigerian digital ecosystem which now includes; successful OTT players, innovative app developers, popular social me...

10Jul

By AfricaBusiness.comNo Comments

African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...