Aleph Group has been appointed as MTN Ads’ sales partner by MTN’s Digital Services, Africa’s largest mobile operator’s advertising division.
Tag: advertising
3 strategies to maximise your Return On Ad Spend this retail season
Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.
From vision to reality: How Absa CIB’s new TVC champions human centred relationships
In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking’s (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly “Invested in your story.”
The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
The Power of Quantified Creativity
By Ciaran McKivergan, CEO and founding partner at 8909 We live in a data-driven world, with more information – and therefore more insights – available […]
The Future of In-Ear Advertising. Has digital killed the radio star?
Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still […]
Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world
With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more […]
A company that knows how to make things look easy
By Thandisizwe Mgudlwa Alcatel-Lucent has a success story to tell. Its stories, references and activities in Africa in 2012 is a lesson for many other […]
Higher Data Penetration Creates New Opportunities in South Africa
BOSTON, Dec., 2012 /PRNewswire/ — Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing […]
Professional Indemnity Insurance in South Africa
NEW YORK, Nov., 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue: Professional Indemnity Insurance in South Africa […]