Africa Fintech Summit Rolls Out Nigeria Fintech Marketing Outlook 2024, Featuring Trends, Perspectives, Growth Strategies, and More
The Africa Fintech Summit (AFTS) releases its insightful "Nigeria Fintech Marketing Outlook 2024" report, shedding light on the current state and future direction of marketing strategies within the nation's booming fintech industry.
This first-of-its-kind report, co-authored by Charles Anijekwu and Jeremiah Ajayi, equips Nigerian fintechs with the data-driven strategies they need to acquire new customers, retain existing ones, and achieve long-term growth.
Key findings include:
Paid advertising reigns supreme: The report reveals that paid advertising was the dominant channel for customer acquisition across key Nigerian fintech verticals in 2023.
High acquisition costs: Sectors like Merchant Payments, Point-of-Sale (POS), Investment & Wealth Management, and Digital Lending w...
