Mobile games partnerships on the rise in Africa
By Thandisizwe Mgudlwa
EA has appointed Nazara Technologies to be their premier distributor of Mobile Games in Africa.
And Nazara Technologies and EA leverage an existing relationship to maximize availability of high end games to mobile phone users across 49 countries in Africa.
The announcement came from Dubai in the United Arab Emirates.
Nazara Technologies , a leading mobile games developer and publisher, and Electronic Arts Inc. (NASDAQ: EA) announced they have entered into an exclusive business alliance to distribute EA’s collection of world class mobile games to over 770 million mobile phone consumers across Africa.
Moreover, the agreement entitles Nazara to exclusive distribution rights of EA mobile games to all telecom operators across the African continent...