Monday, December 9African Digital Business Magazine

Tag: biometric authentication benefits

Tech

How biometric authentication is creating safer, seamless digital experiences

Consumer adoption of remote biometric authentication soars In a connected world, necessary safety measures like biometric authentication don’t need to be implemented at the expense of a seamless digital experience, says Gur Geva, Co-Founder and CEO at iiDENTIFii – leader in remote biometric authentication and automated onboarding. As more products and services move online, the way customers experience those services is more important than ever. At the same time, liveness detection is now a non-negotiable given the realities of identity theft and fraud. Liveness is the guarantee that the individual attempting to authenticate is a real person, not a mask, a bot or a deepfake. The good news, according to Geva, is that balancing customer experience with frictionless onboarding is now enti...