brand Archives - AfricaBusiness.com

20Apr

By Africa BusinessNo Comments

What does WhatsApp’s Privacy Policy Update Mean for Brands?

Despite public pushback, Facebook-owned messaging app WhatsApp will be going ahead with the privacy policy update it announced earlier this year. While the public has begun to appreciate that WhatsApp’s privacy rules are in fact still very much in favour of the user, with messages sent remaining private and encrypted at all times, what will this mean for brands that use the app to reach and engage with consumers? “The benefits for brands are massive,” says Kyle Oosthuizen, Chief Operating Officer at Blue Robot - creators of messaging solutions that allow brands to communicate with their audience at scale. “These updates form part of Facebook’s efforts to make communicating with a business secure, better and easier for everyone. The new updates will be made to business features that will he...

9Aug

By Stephan ViollierNo Comments

Main

9 Tips from a Trade Mark Pro – Enhance and Protect Your Name or Brand

By Stephan Viollier - Intellectual property lawyer at Legalese A simple word or image can trigger a host of sounds, emotions, memories and meanings. What comes to mind when you think of Apple, Glastonbury, Netflix, Nike, PlayStation, Chanel, Alexander McQueen, Harley-Davidson, GoPro or Ray-Ban? Each word communicates different images, feelings and stories, through a simple visual cue. A brand is essentially a name, logo, or slogan that differentiates you, your services or your products from others and is often the most valuable asset of a business. The GOOGLE and APPLE brands are each estimated to be worth more than $100 billion. COKE is the second most well-known word in the world after "hello". However, much of the potential success of your brand depends on the choices that you make a...

13Dec

By Africa BusinessNo Comments

African News, South Africa News

Higher Data Penetration Creates New Opportunities in South Africa

BOSTON, Dec., 2012 /PRNewswire/ -- Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing half a billion dollars in new revenue from 2012-2017, according to a new report from Pyramid Research (www.pyr.com). South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market. Download an excerpt or purchase the report here. "South Africa is a key market in the AME region not only because of its size, level ...

21Nov

By Africa BusinessNo Comments

Energy, Green Energy, South Africa News

Africa’s Energy Stakeholders Embrace “Global Technology for Local Solutions”

The timing of the first POWER-GEN Africa and Renewable Energy World Africa, which took place from 6-8 November 2012 in Johannesburg could not have been more favourable as the first contracts between the South African government and independent power producers (IPPs) to add 1400 megawatts of renewable energy to the national grid was signed during the week of the event. Explains Nigel Blackaby, Event Director and Director of International Conferences at event organisers, PennWell Corporation, “this underscores the importance and significance of hosting a globally representative power generation exhibition and conference such as POWER-GEN Africa and Renewable Energy World Africa, which is aimed at linking professionals in the energy generation industry of Africa with lead...

20Nov

By Africa BusinessNo Comments

African News

MITSUMI IT Distribution Africa concluded its GITEX 2012 debut on a high note

MITSUMI IT Distribution has concluded its GITEX debut successfully which run from October 14 – 18, 2012 at Dubai World Trade Centre. GITEX is the ICT business gateway to the Middle East, Africa and South Asia (MEASA) region. This year, for the very first time, MITSUMI has exhibited its world-class product portfolio from renowned global vendor partners HP, Dell, Acer, Toshiba, Lenovo, Samsung, Microsoft, Western Digital, BenQ and Tripplite at the prestigious event. With GITEX having an “Africa in Focus” theme this year, our stand attracted serious business visitors from all over the region. Numerous delegations from Algeria, Kenya, Libya, Cameroon, Ghana, Morocco, Nigeria, Tanzania, Ethiopia, Uganda and Tunisia have visited MITSUMI stand and have shown interest. MITSUMI's participation at ...

17Nov

By Africa BusinessNo Comments

African News, South Africa News

Frost & Sullivan Awards Invensys Operations Management for Growth Leadership in the South African ACS Market

Diversified product portfolio, focused innovation and exceptional customer service underpin continuous growth CAPE TOWN, Africa, Nov., 2012 /PRNewswire/ -- Based on its recent analysis of the Automation and Control Solution (ACS) market in South Africa, Frost & Sullivan recognises Invensys Operations Management Southern Africa with the coveted 2012 South African Growth Leadership Award. "In a market facing increasingly intense competition, Invensys Operations Management Southern Africa has continued to register strong growth," noted Frost & Sullivan's Automation & Electronics Team Leader, James Maposa. "An innovative and diversified product portfolio, strategic partnering and exceptional customer service and support have enabled the company to maintain its pos...

17Nov

By Africa BusinessNo Comments

African News, Senegal News

IBM Helps Senegalese City of Thies Plan for Economic Growth

THIES, Senegal, Nov., 2012 /PRNewswire/ -- A team of experts from IBM (NYSE: IBM) presented recommendations to the City of Thies to grow the economic sector through measures to bolster entrepreneurialism, agricultural exports, and education. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO ) The 14-member IBM team of experts, with members hailing from ten countries, are completing a month-long engagement as part of IBM's pro bono Corporate Service Corps program, which provides problem-solving assistance to educational institutions, small businesses, non governmental organizations (NGOs), and governmental agencies in emerging markets. Since the launch of the Corporate Service Corps in 2008, over 2,000 IBM employees based in 50 countries have been dispatched on mor...

16Nov

By Africa BusinessNo Comments

African News

Best Global Operator, Best Cloud Service and User’s Choice: Orange Business Services wins three major awards at World Communication Awards 2012

2012 WCA final 11-14-12 (.pdf Acrobat Reader) 2012 WCA final 11-14-12 (Microsoft Word) confirms market leadership in customer satisfaction, innovative cloud-based solution and global service performance Orange Business Services was awarded three of the telecom industry’s highest accolades at Tuesday night’s annual World Communication Awards (WCA) held in London – Best Global Operator, Best Cloud Service and the User’s Choice Award. Tony Lavender, CEO at Plum Consulting and WCA Chair of Judges, said, “Orange Business Services submitted several impressive entries this year and they were worthy of their success in this year’s World Communications Awards. The judges praised the strong customer testimonials that were evident across all of the entries this y...

14Nov

By Africa BusinessNo Comments

African News

WD® APPOINTS MITSUMI AS NEW DISTRIBUTION PARTNER FOR AFRICA

Company expands presence in growing African market Dubai, UAE – WD, a Western Digital company, has appointed Nairobi-based Mitsumi Distribution as its new partner for Africa. With this tie up, WD further strengthens and extends its global footprint by specifically catering to rising demand from Africa’s growing storage market. Enterprise and home users alike will have better availability of the comprehensive range of storage, networking and entertainment solutions offered by WD. Mitsumi Distribution is WD’s first Africa-focused partner. Mitsumi Distribution, one of Africa’s leading IT distributors, will cover the Central, East and West African regions for WD’s component and branded products. WD’s component products include internal storage products such as desktop, mob...

14Nov

By Africa BusinessNo Comments

African News, South Africa News

Digital Marketing Institute Secures €3 million Certification Deal in South Africa

Minister Costello leads Enterprise Ireland trade mission to South Africa Over 3000 students will undertake digital marketing training in South Africa next year as Irish organisation, the Digital Marketing Institute, today announces a new partnership with South African Education Institute, Vega School of Brand Leadership. The Digital Marketing Institute forecasts that the South Africa market will generate revenues in excess of €3 million for the company by 2015. The programme will be launched in Vega School of Brand Leadership Johannesburg today by Minister for Trade and Development, Joe Costello, TD, as part of the Enterprise Ireland Trade Mission to South Africa. Vega School of Brand Leadership will deliver the Digital Marketing Institute’s Professional Diploma in Digital Market...