NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View on a single platform.
Tag: brands
The Importance of Intellectual Property for The African Continent & Why Brands Should Be Paying Attention
There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’.
Celebrity Marketing: No Longer Just for Big Brands
Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with […]
Carlson Rezidor announces the Radisson Blu Hotel, Port Harcourt, Nigeria
The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of […]
Higher Data Penetration Creates New Opportunities in South Africa
BOSTON, Dec., 2012 /PRNewswire/ — Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing […]
SunPower Corporation to Supply Toshiba with 20.1 Percent Efficiency Solar Panel for Japanese Market
New 20.1 Percent Efficiency Module Continues Toshiba’s High Efficiency Leadership in Japanese Residential Market SAN JOSE, Calif., Dec. 4, 2012 /PRNewswire/ — SunPower Corporation (NASDAQ: […]
Mobile games partnerships on the rise in Africa
By Thandisizwe Mgudlwa EA has appointed Nazara Technologies to be their premier distributor of Mobile Games in Africa. And Nazara Technologies and EA leverage an […]
POST SHOW REPORT 2012: ASIA’S LARGEST EXHIBITION & CONGRESS FOR AESTHETIC MEDICAL DISCIPLINES
Post Show Report ( .pdf Acrobat Reader) 13-15 SEPTEMBER 2012 Sands Expo and Convention Center, Marina Bay Sands, Singapore 4th Edition: POST SHOW REPORT 2012 […]
Lubricant Demand Growth Stalls in Mature Markets, Strong Growth on the Horizon for New Emerging Markets, Sees Kline
PARSIPPANY, N.J., Nov., 2012 /PRNewswire/ — Despite the challenges of a precarious economic environment, the 2011 global lubricant market grew a resilient 2%, with global lubricant […]
Having cracked the feature phone challenge, 2go heads for smartphones
Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff. 2go […]