brands Archives - AfricaBusiness.com

25Jul

By Africa BusinessNo Comments

Tech

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market. High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ's Discover platform fo...

7Jul

By Africa BusinessNo Comments

Business, Main

The Importance of Intellectual Property for The African Continent & Why Brands Should Be Paying Attention

By Daniel Anti, Bird & Bird daniel.anti@twobirds.com There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’. For the continent of Africa, there has for a time now been (and no doubt we will continue to see) a sharp surge in technological advancement and economic transformation which has led to and resulted from the creation of IP. Whilst the continent itself consists of a vast number of countries, and there are individual and specific considerations (political, systematic, historical and other wise) for each of them which should never be ignored, the innovation trend nonetheless taken as a whole is on an upward curve. Brands within Africa and outside of it should conside...

Celebrity Marketing: No Longer Just for Big Brands

18Feb

By Africa BusinessNo Comments

Business, South Africa News

Celebrity Marketing: No Longer Just for Big Brands

Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. "Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially if you’re a multi-billion Rand company in a crowded market. But for most businesses – particularly those of the micro, small and medium range – significant financial and even administrative barriers have made it near impossible to enlist the help of someone famous…until now,” says Wouter Lombard, Co-founder and Head of Talent Management at myFanPark, South Africa’s leading celebrity engagement platform, connecting everyday people and businesses...

22Apr

By Africa BusinessNo Comments

Africa Travel, African News, Nigeria News

Carlson Rezidor announces the Radisson Blu Hotel, Port Harcourt, Nigeria

The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 80 countries, a powerful set of global brands (Radisson Blu, Radisson®, Country Inns & Suites by CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people. The Carlson Rezidor Hotel Group is headquartered in Minneapolis, USA, and Brussels, Belgium. http://www.carlsonrezidor.com; http://www.rezidor.com The Carlson Rezidor H...

13Dec

By Africa BusinessNo Comments

African News, South Africa News

Higher Data Penetration Creates New Opportunities in South Africa

BOSTON, Dec., 2012 /PRNewswire/ -- Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing half a billion dollars in new revenue from 2012-2017, according to a new report from Pyramid Research (www.pyr.com). South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market. Download an excerpt or purchase the report here. "South Africa is a key market in the AME region not only because of its size, level ...

4Dec

By Africa BusinessNo Comments

Energy, Green Energy

SunPower Corporation to Supply Toshiba with 20.1 Percent Efficiency Solar Panel for Japanese Market

New 20.1 Percent Efficiency Module Continues Toshiba’s High Efficiency Leadership in Japanese Residential Market SAN JOSE, Calif., Dec. 4, 2012 /PRNewswire/ — SunPower Corporation (NASDAQ: SPWR) today announced that it will supply Toshiba with its new world-record efficiency solar panel beginning in December, extending Toshiba’s solar efficiency leadership in the Japanese residential market. SunPower’s new E20/250NE solar panel features a 20.1 percent efficiency rating delivering 250 watts per 72-cell module, and will be marketed exclusively by Toshiba in the Japanese homes segment. The module features the all-back contact Maxeon™ solar cell designed and manufactured by SunPower Corporation which offers world-record efficiency. Since SunPower first partnered with Toshiba in 2010, it has de...

8Nov

By Africa BusinessNo Comments

African News, South Africa News

Mobile games partnerships on the rise in Africa

By Thandisizwe Mgudlwa EA has appointed Nazara Technologies to be their premier distributor of Mobile Games in Africa. And Nazara Technologies and EA leverage an existing relationship to maximize availability of high end games to mobile phone users across 49 countries in Africa. The announcement came from Dubai in the United Arab Emirates. Nazara Technologies , a leading mobile games developer and publisher, and Electronic Arts Inc. (NASDAQ: EA) announced they have entered into an exclusive business alliance to distribute EA’s collection of world class mobile games to over 770 million mobile phone consumers across Africa. Moreover, the agreement entitles Nazara to exclusive distribution rights of EA mobile games to all telecom operators across the African continent...

8Nov

By Africa BusinessNo Comments

African News

POST SHOW REPORT 2012: ASIA’S LARGEST EXHIBITION & CONGRESS FOR AESTHETIC MEDICAL DISCIPLINES

Post Show Report ( .pdf Acrobat Reader) 13-15 SEPTEMBER 2012 Sands Expo and Convention Center, Marina Bay Sands, Singapore 4th Edition: POST SHOW REPORT 2012 ASIA’S LARGEST EXHIBITION & CONGRESS FOR AESTHETIC MEDICAL DISCIPLINES - Aesthetic Dermatology - Anti-aging Medicine - Aesthetic Plastic Surgery - TST Triangular Meeting - Aesthetic Dentistry - Professional Beauty 16 European CME credits 14 CPE Dental Credits Organised by Partnered by In association with Supporting Organisation Platinum Sponsor Gold Sponsor +65 6411 7743 (DID) / +65 6411 7777 aestheticasia@informa.com www.aestheticsasia.com Aesthetic...

6Nov

By Africa BusinessNo Comments

African News

Lubricant Demand Growth Stalls in Mature Markets, Strong Growth on the Horizon for New Emerging Markets, Sees Kline

PARSIPPANY, N.J., Nov., 2012 /PRNewswire/ -- Despite the challenges of a precarious economic environment, the 2011 global lubricant market grew a resilient 2%, with global lubricant demand estimated at 38.6 million tonnes. This growth was largely fuelled by the BRIC countries' resurgent industrial activity and expansion in the commercial and passenger vehicles sales, according to the recent Global Lubricants: Market Analysis and Assessment report by international consulting and research firm Kline & Company. The United States remains the largest lubricant market, but its near 22% global share continues to decrease. China and India are the next biggest markets with a combined total of over 26%, with Russia's consumption expected to surpass Japan's and consequently be the fourth...

6Nov

By Africa BusinessNo Comments

African News, Nigeria News, South Africa News

Having cracked the feature phone challenge, 2go heads for smartphones

Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff. 2go currently has over 10 million active users who send more than 6 billion messages a month, mostly on lower-end feature phones in Nigeria and South Africa. “Feature phones have been an incredibly successful platform for us and will continue to be so for the next few years at least,” says Alan Wolff, who founded 2go with fellow student Ashley Peter while still at university. “Research firms such as Informa indicate that by 2015 there will still be 5.6 feature phones in the African market for every one smartphone. But now is the right time to start extending to iOS, Blackberry and Android platforms as well.” The secret to 2go...