Business Tourism in Africa as a Key Driver of Economic Growth
Africa, known for its breath-taking landscapes, rich cultural heritage, and diverse wildlife, has long been a sought-after destination for leisure travellers. However, in recent years, a growing trend has emerged, demonstrating that business tourism in Africa is making significant contributions to the continent's overall tourism GDP.
In fact, tourism – both business and leisure – showed a sizable surge of 78.2% in the first half of 2023 on arrivals to South Africa when compared to the same period in 2022[1] with the latest reports showing that business spending represents a share of 43% of overall tourism contributions.[2]
“This development reflects the increasing recognition of Africa's potential as a hub for international conferences, conventions, and corporate events. This remarkable ...