Club Med accelerates its digital transformation by focusing on generative artificial intelligence
Club Med, a pioneer of premium all-inclusive vacations, has launched a new stage in its digital transformation with the integration of artificial intelligence (AI). This forms part of one of its strategic pillars: "Happy Digital", which aims to enhance their customer experience and employees’ working time through the smart use of technology.
In 2022, Club Med created its own Data Factory, a platform for data management. Since March 2023, Club Med has implemented a generative AI strategy (AI that uses existing content for learning purpose to generate new content - texts, sounds, images and more) to continue enriching the customer experience and free up the time of its teams to focus on value-driven tasks.
"Generative artificial intelligence (AI), powered by a substantial collection of dat...