Monday, December 9African Digital Business Magazine

Tag: Common Video Marketing Mistakes

Business

Why Most Businesses Fail at Video Marketing

The X Reasons Why Most Businesses Don’t Succeed in Video Marketing Video marketing has incredible potential. Videos tend to be shorter and more compelling than comparable written content, they introduce information faster and in a more digestible way, and if harnessed properly, they can lead to a massive increase in your return on investment. Still, most businesses fail at video marketing. They end up spending too much money, exerting too much effort, and not generating enough of a return to justify continuing this strategy. If video marketing is so effective, why do so many brands fail? They Don’t Have a Comprehensive Strategy If you want to be successful in video marketing, you need to have a comprehensive video marketing strategy in place. That's because video marketing is far too...