Friday, November 22African Digital Business Magazine

Tag: consumer behaviour

Business can unlock growth opportunities through enhanced data insights, advanced analytics and innovation – Experian Innovation Summit
Business

Business can unlock growth opportunities through enhanced data insights, advanced analytics and innovation – Experian Innovation Summit

Experian South Africa hosted its annual flagship conference on Thursday 14 September, bringing together industry guests and subject matter experts under one roof to share insights and trends that continue to shape the evolution of business and consumer behaviour. This is particularly significant in a macro-economic environment that has been challenging across the board. However, the Innovation Summit demonstrated that businesses have the opportunity to position themselves for growth and resilience by enhancing their data insights, analytics, technology and innovation. “With the array of choice available for today’s consumer, organisations are investing more in data driven customer insights to create relevant products and services that can be better targeted at the right customers. For cr...