Tapping into Africa’s fast-growing consumer market: Insights backed by technology
Connecting African consumers to companies like Uber and Diageo through cutting-edge consumer insights
With household consumption and urbanization increasing on the continent, Africa represents a veritable gold mine for companies looking to expand their markets.
But this market remains largely untapped because companies rely on traditional methods to gather essential and valuable consumer insights, market research, and data. These methods usually require extensive legwork with face-to-face and labor-intensive practices. And even after all this input, the physical consumer research can often produce inaccurate data after long lead times.
Africa’s population will account for one-fifth of the world’s population by 2025, creating the world’s fastest-growing consumer market[1]. However, this ...