South African consumers feel the big squeeze: 99% have changed their FMCG shopping habits to save money
44% of South African consumers say they are worse off financially now than a year ago
65% say they would purchase a product that has innovated to make it as affordable as possible
According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago.
Half (50%) of respondents report concerns about job security, up from 43% a year. Some 27% blame ongoing Covid-19 disruptions and setbacks for their financial situation, down from 45% a year back. These findings appeared in “Consumer Outlook 2024...