NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries.
Tag: Consumers in Africa
South African consumers feel the big squeeze: 99% have changed their FMCG shopping habits to save money
According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago. These findings appeared in “Consumer Outlook 2024″, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world.
Shopping for sustainability: online stores and e-commerce merchants answer growing consumer demand
While 92% of South Africans say sustainability is important to them, only 58% claim to live sustainably according to a 2022 study by global consumer insights agency InSites Consulting. […]
Kenya Nutritionists and Dieticians Institute (KNDI) unveils consumer study report on Royco Mchuzi Mix (Beef), endorses product as safe
The Kenya Nutritionists and Dieticians Institute (KNDI) has released a landmark consumer study report on Royco Mchuzi Mix (beef) brand, revealing that the product is […]
Competition law in post-pandemic Africa a key driver for market participation, consumer protection and fair practices
With the growth of economies across Africa, competition law has remained one of the key drivers for effective market participation, consumer protection and fair business […]