48HOURS launches free crisis diagnostic app
New online tool helps brands classify the scale of risk from a crisis within just three minutes
Nothing tests an organisation quite like a crisis. In a global crisis management survey conducted by Deloitte, 34% of businesses that have already experienced a crisis say the most important lesson they’ve learned is to have better systems in place to identify crisis scenarios, with 29% saying they would execute a more timely and robust communications plan. When it comes to a crisis, the struggle, though, is knowing the difference between annoying chatter and an existential crisis.
In a bid to assist clients to quickly and effectively assess and act, crisis agency, 48HOURS, has launched a free, web-based application called VICE. At a time when many crises played out on social media, it is vita...
