Customer Communications Management Archives

Sean Manley, National Sales and Account Manager at GhostDraft Communication with customers is central to any business. Managing this communication carefully is crucial, especially as the number of customers grows and the world increasingly navigates to online commerce and digital communication. As such, customer communications management (CCM) has become a vital component of a modern company’s IT platform. Put simply, CCM is the strategy and the system responsible for critical communications between a business and a customer. It is especially important for managing and drafting thousands of complex contracts that lock down what a company will provide the customer, such as home loans, insurance policies, wills, and more. Beyond the obvious move towards digital business, modern consumers ...

By Sean Manley, National Sales and Account Manager at GhostDraft Take a moment and reflect on how your interactions with banks and insurance companies have changed over the past few years. For many years, we had become accustomed to hearing the phrases fourth industrial revolution and digital transformation. In hindsight, we can see what these mean because the way we, as consumers, interact with organisations has changed. Make no mistake, banks and insurers are under increasing pressure to keep up with our new demands. They are working tirelessly to manage the shift towards online services, the ever-increasing need for speed to market in a hyper-competitive landscape and the need for flexibility in customer interactions. Adopting a modern Customer Communications Management (CCM) platform...

Tag: Customer Communications Management

Mastering CCM: A blueprint for business leaders to drive personalisation and agility in mass customer communications

Beyond Transactions: How cutting-edge CCM platforms are reshaping customer experiences for banks and insurers