With an increased need for personalised communication when delivering complex products to customers, effective Customer Communications Management (CCM) is essential – especially in industries such as banking, insurance, medical, real estate and legal. What does “CCM” really mean and how can businesses master it to improve their offerings? In the piece, Sean Manley, National Sales and Account Manager at GhostDraft, provides insight into how CCM is key to remaining competitive and avoiding falling behind new market entrants.
Tag Archives: Customer Communications Management
Business
Beyond Transactions: How cutting-edge CCM platforms are reshaping customer experiences for banks and insurers
Take a moment and reflect on how your interactions with banks and insurance companies have changed over the past few years.