Tag Archives: Customer Communications Management

Mastering CCM: A blueprint for business leaders to drive personalisation and agility in mass customer communications

With an increased need for personalised communication when delivering complex products to customers, effective Customer Communications Management (CCM) is essential – especially in industries such as banking, insurance, medical, real estate and legal. What does “CCM” really mean and how can businesses master it to improve their offerings? In the piece, Sean Manley, National Sales and Account Manager at GhostDraft, provides insight into how CCM is key to remaining competitive and avoiding falling behind new market entrants.