data analytics Archives - AfricaBusiness.com

25Jul

By Africa BusinessNo Comments

Tech

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market. High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ's Discover platform fo...

15Jan

By Africa BusinessNo Comments

Business

Marketers and PR agencies can no longer afford to be vague

By Judith Middleton, CEO of DUO Marketing & Communications Everyone should be able to answer: How do you use data to drive commercial results and insights? We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational force shaping the contours of business. Effective marketing and public relations agencies have been at the forefront of this evolution. Every agency needs to answer this question: How do you use data to drive commercial results and insights? This is not an exercise in finding listicles online about how data can or should be used in an agency environment. Rather, it is an exercise in testing an agency’s data maturity because, with each success...

Beyond bytes: A socio-technical approach to data management is crucial in our decentralised world

15Dec

By Africa BusinessNo Comments

Business

Beyond bytes: A socio-technical approach to data management is crucial in our decentralised world

By Lee Wearne, Data Strategist at Insight Consulting The world is more polarised than ever before, with global conflict and geopolitical tensions drawing strong lines between regions and even within countries. Conflict, social unrest, inflation, climate change, and much more, are leading the world towards a trend of de-globalisation on a scale not many anticipated as recently as 10 or 20 years ago. The effect of this is that power and data are becoming fragmented. The result is that businesses may well be aware of data fabrics, data meshes and modern data stacks and may feel inclined to rush towards these technology solutions, but unless they address the cultural obstacles within their organisations and embrace a socio-technical approach, their investments and efforts are likely to be in...

24Oct

By Africa BusinessNo Comments

South Africa News

By partnering with data specialists Insight Consulting to unleash the power of Qlik, Galito’s flame-grilled its legacy reporting and turned its data into a strategic business asset

Successful South African flame-grilled chicken brand Galito's, a business with more than 240 stores in 17 countries, set out on a journey with strategic data specialist consulting firm Insight Consulting to optimise its data value chain. The result is that only four months in, Galito's has saved time and money, and makes accurate decisions and forecasts using reliable and real-time business data. Qlik is an intuitive end-to-end business intelligence solution. Unlike traditional business intelligence which tends to be passive, Qlik’s visualisation and reporting drives a real-time approach of continuous intelligence. It bridges the gap between data and realising value from the data. As a specialist data partner that works with businesses to optimise their data value chain, Insight Consultin...

29Jun

By Africa BusinessNo Comments

Business, Tech

How to find the story in a business’s data and then action it

By Rene McGregor, Head of Consulting at Insight Consulting Data literacy is a journey and is key to an organisation’s data strategy While it is widely accepted that data is the lifeblood of our increasingly digital world, not all organisations are able to collect, manage, analyse, interpret and then apply insights from data. If data were currency, then only some people in some organisations truly know how to earn it and spend it. It’s broadly understood that a data literate person can read, understand, communicate, argue and apply insights from data. Often, it is believed that a once-off literacy intervention or solution will suddenly “upskill” a workforce, allowing the C-suite to move on to another project. This could not be further from the truth. Data literacy is a journey whose goa...

26Sep

By Africa BusinessNo Comments

Business, South Africa News

The Power of Quantified Creativity

By Ciaran McKivergan, CEO and founding partner at 8909 We live in a data-driven world, with more information – and therefore more insights – available than at any point in human history. So why aren’t we using that data to create better… everything? Nothing is more powerful in advertising than an epic idea – but the opportunity is wasted if it’s executed badly, and Quantified Creativity is the best way of bringing the two together to execute with excellence. When I was studying Psychology and Media Studies, I learned that in academic writing, you can only claim or state something if it is backed by research. When I started advertising, I assumed that all strategies were being developed in the same way – but that turned out to be a false assumption. That insight led to the development o...

1Nov

By Africa BusinessNo Comments

Tech

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met. Although over eight out of 10 organizations (85%) say they are prioritizing data insights for business decision-making, roughly half that number (44%) are unable to perform advanced customer analytics with CRM data. A similar number (40%) are unable to use CRM data to drive improve...

9Oct

By Africa BusinessNo Comments

Events, Startups, Tech

TLcom Announces 3rd Africa Tech Female Founder Summit

Julia Gillard, Former Prime Minister of Australia & Chair of Andela, announced as keynote speaker TLcom Capital, the Africa-focussed venture capital firm, has officially announced the launch of the 2021 Africa Tech Female Founder Summit, which will be held virtually on Wednesday 13th October 2021. The keynote session is headlined by Julia Gillard, former Prime Minister of Australia and Chair of Andela, who will discuss how founders should think about establishing and working with their boards from early-stage growth to scale. With the event now being held for the third successive year, TLcom has opened applications for female tech founders across Africa and the Diaspora to attend this year’s virtual summit, which also features female C-Suite executives from Africa’s leading tech star...

Future proofing banking through the power of data, APIs and automation

15Jul

By Africa BusinessNo Comments

Fintech

Future proofing banking through the power of data, APIs and automation

The global pandemic has ushered in a new paradigm for the Retail Banking sector, one which demands quicker transformation to a customer-centric service that is digitised, personal and convenient. A recent Financial Industries panel discussion held by Kearney, a global consultancy, shed light on how the power of data, Application Programming Interfaces (APIs) and automation could be leveraged to satisfy these expectations and invigorate the sector. Hentus Honiball, Partner at Kearney, maintains that large, traditional banks with complex, cumbersome operating models and legacy technology architecture are now being threatened by agile new fintech entrants. In contrast with the siloed, product-centric approach of traditional players, responsive new players are looking to build customer-centric...

15Jul

By Africa BusinessNo Comments

Agriculture

Avanti Communications and Clear Blue Technologies partner to deploy rural connectivity across sub-Saharan Africa

Expected to deliver rural network coverage for up to 400 million of the unconnected over the next 3-5 years London, July 15, 2021 - Avanti Communications (“Avanti”), the leading provider of high throughput satellite capacity across EMEA, today announces a partnership with Clear Blue Technologies International Inc. (“Clear Blue”) (TSXV: CBLU) (FRA:0YA) (OTCQB: CBUTF), the Smart Off-Grid™ company, to enable Mobile Network Operators and Telco Tower Companies to deliver rural network coverage to areas across sub-Saharan Africa. Within the next three to five years, the partnership is expected to deliver mobile network coverage to the 400 million people that currently cannot access mobile broadband services. Sub-Saharan Africa is expected to become one of the largest telecom markets in the wo...