Digital advertising Archives - AfricaBusiness.com

15Oct

By Africa BusinessNo Comments

South Africa News

Aleph Group and MTN collaborate to create novel local advertising opportunities

Aleph Group has been appointed as MTN Ads' sales partner by MTN's Digital Services, Africa's largest mobile operator's advertising division. This essential association will empower publicists to use MTN's immense first party information to empower exact crowd focusing, while at the same time taking advantage of center telco channels like SMS and stages like Ayoba, an across the board super application created by the MTN Gathering. "It's a remarkable recommendation on the lookout; one that incorporates our rewards-free, data-free, and device-independent solutions. According to General Manager Jason Probert, "This combination enables businesses to drive immediate engagement regardless of content or user journey, with measurable attribution." At MTN South Africa, we have digital services. ...

3Sep

By Africa BusinessNo Comments

South Africa News, Startups

Embracing the entrepreneurial mindset: Lessons from the trenches

By Daniel Levy, Co-Founder and Co-CEO of Flow In the business world, nothing stays the same for long. This makes an entrepreneurial mindset not just helpful, but essential. So what does it take? How can eager entrepreneurs tackle the complexities of the modern market and come out stronger? Having walked this path myself, I know the road to success is rocky and rarely straightforward. But I’ve found it's this unpredictability that best hones the skills and fuels ambition. Here are five learnings that have shaped my experience and continue to drive my leadership at Flow into new territories. 1. Blind luck might open a door, but it’s grit that turns luck into success Luck, they say, favours the prepared mind. In my experience, luck is just the spark – grit is the fuel that keeps the fire ...

15Mar

By Gabbi Brondani RegoNo Comments

Real Estate, South Africa News

Zero – R100 Million in One Year: A New Industry is Born

In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in residential sales – with numbers set to increase tenfold in the next few years. This social media boom has changed the way the South African property industry finds leads and concludes deals, while creating an entirely new revenue stream – and dragged it into the 21st Century. With the global uptick in ecommerce adoption over the last two years has come an exponential rise in social media advertising, with brands targeting millions of users on the platforms they spend hours on, each day. This shift to the online advertising world has proven to be a challenge for some sectors as marketers have struggled to get to grips with the complexity of Fac...

14Mar

By Alex SandersNo Comments

Business, Digital Marketing

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR. But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education. Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR. There are many things that affect the quality score. Som...

27Sep

By Africa BusinessNo Comments

Business, South Africa News

The Future of In-Ear Advertising. Has digital killed the radio star?

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.” She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...

15Jul

By Africa BusinessNo Comments

Business, Nigeria News

Out There Media and MTN Nigeria launch telco-driven mobile advertising with flagship brands and agencies

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria. OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria. Several brand partners have already launched mobile campaigns via Mobucks™ platform, including First Bank Nigeria, BETKing, CARS45, Oraimo, Smoov Chapman, Old Mutual, FordFou...

14Jun

By Africa BusinessNo Comments

Startups

Digital advertising for African start-ups

Source: Unsplash Almost 40% of Africa’s population has access to the internet, which is slightly lower than the global average of almost 60%. While this demonstrates that Africa is slightly behind the rest of the world in terms of technological advancement, their percentage of online users still equates to millions of people. Plus, with continual improvements in modern technology in Africa, the figure of internet users is rising. This means that online advertising is becoming a more desirable opportunity for start-up businesses as it’s a great way to target large and desired audiences. It’s for that reason, that while businesses still opt for traditional forms of advertising and television adverts, newer digital forms of advertising are seeing a rise in Africa. How online digital advertis...