I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.
Tag: Digital advertising
Aleph Group and MTN collaborate to create novel local advertising opportunities
Aleph Group has been appointed as MTN Ads’ sales partner by MTN’s Digital Services, Africa’s largest mobile operator’s advertising division.
Embracing the entrepreneurial mindset: Lessons from the trenches
South Africa has seen a surge in entrepreneurial ambition, with more than half of the country’s youth showing interest in starting their own businesses despite the challenges in accessing funding and resources. Daniel Levy, Co-Founder and Co-CEO of Flow, understands these hurdles first-hand.
In his latest piece, “Embracing the Entrepreneurial Mindset: Lessons from the Trenches,” he shares five lessons from his journey as an entrepreneur, offering insights on how to cultivate the mindset needed to navigate unpredictable markets and build lasting success.
Zero – R100 Million in One Year: A New Industry is Born
In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in […]
Do You Want To Improve Your Google Ad Results?
No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a […]
The Future of In-Ear Advertising. Has digital killed the radio star?
Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still […]
Out There Media and MTN Nigeria launch telco-driven mobile advertising with flagship brands and agencies
Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising […]
Digital advertising for African start-ups
Source: Unsplash Almost 40% of Africa’s population has access to the internet, which is slightly lower than the global average of almost 60%. While this […]