Digital Marketing Archives - AfricaBusiness.com

27Aug

By Africa BusinessNo Comments

Business

Best practices for B2B lead generation

By Judith Middleton, CEO of DUO Marketing + Communications Lead generation has become a nuanced art for any organisation, even more so for marketing and communications agencies. Rethinking traditional strategies for effective lead generation is therefore key to becoming competitive in today’s digital environment. Marketing agencies are often the facilitators of B2B lead generation for their clients , with sales being the culmination of successfully converting leads - aiding clients in the journey from lead to conversion. However, it’ll always remain up to the businesses themselves to close the deal. Concept: Differentiating with industry knowledge A successful concept roots in understanding industry nuances, enabling businesses to set their products apart. Whether the agency is a B2B t...

The Application of Quantified Creativity in Influencer Marketing

12Apr

By Africa BusinessNo Comments

Business, South Africa News

The Application of Quantified Creativity in Influencer Marketing

By: Casey Mantle, from 8909 Digital Influencer marketing has become an essential aspect of any brand's marketing strategy. With more and more consumers relying on social media to make purchasing decisions, partnering with influencers can help brands reach their target audience effectively. However, it's not enough to simply find an influencer with a large following and hope for the best. To ensure the success of your influencer marketing campaign, you need to use data effectively. Data is an incredibly powerful tool in influencer marketing, helping brands to make informed decisions about which influencers to partner with, what content to create, and how to measure the success of their campaign. By leveraging data, brands can better understand their audience, identify the most effective i...

26Sep

By Africa BusinessNo Comments

Business, South Africa News

The Power of Quantified Creativity

By Ciaran McKivergan, CEO and founding partner at 8909 We live in a data-driven world, with more information – and therefore more insights – available than at any point in human history. So why aren’t we using that data to create better… everything? Nothing is more powerful in advertising than an epic idea – but the opportunity is wasted if it’s executed badly, and Quantified Creativity is the best way of bringing the two together to execute with excellence. When I was studying Psychology and Media Studies, I learned that in academic writing, you can only claim or state something if it is backed by research. When I started advertising, I assumed that all strategies were being developed in the same way – but that turned out to be a false assumption. That insight led to the development o...

14Mar

By Alex SandersNo Comments

Business, Digital Marketing

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR. But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education. Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR. There are many things that affect the quality score. Som...

30Dec

By Africa BusinessNo Comments

South Africa News

SMEs of Tomorrow – Tips to Drive Growth in 2022

Employing over half the workforce, driving significant growth in the private sector, and representing some 98% of all businesses, SMEs are the lifeblood of the South African economy. Experts speculate that Digital Transformation, COVID-19 awareness, shifting supply-chain trends, and operational optimisations, are among the key areas where SMEs can drive improvements, and thrive in 2022. Tom Stuart, Chief Marketing Officer of SME services provider Lulalend, says that having already commenced some level of digitisation pre-COVID, many SMEs are now looking to complete their DT in earnest. “These businesses are implementing expanded digital marketing tools, decentralised remote work, e-commerce capabilities, cloud-based data centres, and improved cyber-security measures,” Stuart explains. H...

7Dec

By Africa BusinessNo Comments

Business, Tech

Netcore Cloud is the Only Customers’ Choice in Multichannel Marketing Hubs and Top Customers’ Choice for Email

Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the report, For Multichannel Marketing Hubs, Netcore Cloud is the only vendor to receive customers' choice distinction, among the 17 analysed, which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few. Additionally, the company has also featured in the Top 3 for Email Marketing thereby also gaining Customer’s Choice here. Last year, Netcore Cloud was featured as one of the top 3 Multichannel Mark...

24Aug

By Africa BusinessNo Comments

Business, Startups

Generational Marketing: How to ensure your brand lands with the right audience

Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should use but the format thereof too,” says Alistair Errington, Sales Team Lead at Ad Dynamo – Africa’s leading media sales house. He unpacks some of today’s most popular platforms and the typical age groups of audiences associated with each: TikTok’s ability to provide...

24Aug

By Sakhile MabenaNo Comments

Fintech, South Africa News

Transforming Financial Inclusion Using Behavioural Science

From Financial Access - to Financial Health By Sakhile Mabena, CEO, OFIN, a fintech startup specialising in Behavioural Data Analytics, Financial Process Automation, Behaviour-based Financing and SME Behaviour Nudges There is currently a revolution in the space of financial inclusion, with around 70% of people worldwide now having access to financial services, up from just 50% a decade ago, according to the World Bank. One of the key drivers behind this phenomenon is the huge increase in mobile phone usage among people of all income levels, allowing institutions to deliver services more easily and cost-effectively to the underbanked. But, does access automatically translate into usage? While it is commonly thought that financial access should lead to financial prosperity, a recent...

2021 will demand continued user experience and change management focus according to e4

9Mar

By Africa BusinessNo Comments

Fintech, Tech

2021 will demand continued user experience and change management focus according to e4

A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years to come, leaving businesses in an almost permanent state of evolution and change. “Despite the negative impact of Covid-19 we have seen several unique responses to the extraordinary challenge it created. This has led to many new opportunities and with it, ingenuity and creativity across several sectors. Macro-economic responses like interest rate management, changes in consumer buying behaviour, reduced local and global mobility, and a worldwide shift to low/no touch engagement all have very different, but marked impacts on many industries g...