I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.
Tag: Digital Marketing
Best practices for B2B lead generation
In the piece, Judith Middleton, CEO of DUO Marketing + Communications, shares insight on best practices for B2B lead generation.
The Application of Quantified Creativity in Influencer Marketing
By: Casey Mantle, from 8909 Digital Influencer marketing has become an essential aspect of any brand’s marketing strategy. With more and more consumers relying on […]
The Power of Quantified Creativity
By Ciaran McKivergan, CEO and founding partner at 8909 We live in a data-driven world, with more information – and therefore more insights – available […]
Do You Want To Improve Your Google Ad Results?
No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a […]
SMEs of Tomorrow – Tips to Drive Growth in 2022
Employing over half the workforce, driving significant growth in the private sector, and representing some 98% of all businesses, SMEs are the lifeblood of the […]
Netcore Cloud is the Only Customers’ Choice in Multichannel Marketing Hubs and Top Customers’ Choice for Email
Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore […]
Generational Marketing: How to ensure your brand lands with the right audience
Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for […]
Transforming Financial Inclusion Using Behavioural Science
From Financial Access – to Financial Health By Sakhile Mabena, CEO, OFIN, a fintech startup specialising in Behavioural Data Analytics, Financial Process Automation, Behaviour-based Financing […]
2021 will demand continued user experience and change management focus according to e4
A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the […]