Tuesday, December 10African Digital Business Magazine

Tag: digital marketing strategy

Disrupting the Adtech landscape: South African scale-up leads the revolution
South Africa News, Tech

Disrupting the Adtech landscape: South African scale-up leads the revolution

Flow, the leading innovator in automated social media advertising solutions, has transitioned from a disruptor in the real estate sector to a global pioneer in data-powered Adtech. As data is considered more valuable than oil, utilising it successfully is essential in any digital marketing strategy. Co-Founders and CEOs of Flow, Dan Levy and Gil Sperling have extensive experience in Adtech and over the last four years, have diversified Flow’s offering to reach a variety of businesses including financial services, retail, e-commerce, MLMs, and more, beyond South Africa’s borders, gaining an established presence in over 20 regions. Before launching Flow, Sperling and Levy were CEOs of Popimedia, Africa's largest Adtech and performance marketing company, which they sold to Publicis, the thi...