Tag: direct marketing campaign

  By Tony Sham Measuring the success of direct marketing campaigns (Microsoft Word)   In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. So, what are the benchmarks against which you can measure the success of a direct marketing campaign in the current media landscape?   Going back a few years, it was a given that you would measure the success or failure of a marketing campaign by the resulting sales that were made.   Today however, the game has changed, and if your measurement criteria are based on sales then you’re missing an important point:direct marketing is also about building relationships with your current and future clients. Immediate and future needs   Unlike tra...