Beyond metrics: Trust is crucial to brand building

Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.

By partnering with data specialists Insight Consulting to unleash the power of Qlik, Galito’s flame-grilled its legacy reporting and turned its data into a strategic business asset

This case study, with insights from Samuel Diedericks, Head of Finance at Galito’s, focuses on unlocking the power of Data and how Galito’s transformed its business operations and turned its data into a strategic business asset with Insight Consulting and Qlik.