e-commerce Archives - AfricaBusiness.com

8Aug

By Africa BusinessNo Comments

Tech

Braintree adds human touch and tech expertise into e-commerce

Backed by 20 years of tech expertise, leading IT solutions provider Braintree has seen their retail turnover increase by 1,200% since launching their e-commerce offering two years ago. With the objective of supporting business professionals in both home and office environments, Braintree brings to the tech e-commerce market over 3 000 premium products across 30 brands, including Dell, HP, Lenovo and Microsoft. Braintree also recently acquired the rights to resell Apple products in South Africa, a move that has enabled them to expand their product range significantly with over 900 Apple products, and an industry shift that sees the end of one company's exclusive distribution rights over the last two decades. “Our focus is on providing a boutique, personalised shopping experience, a wel...

Twiva Awarded in Categories; Top Rising Star and Best Online Social Commerce

3Jul

By Africa BusinessNo Comments

Business, Kenya News

Twiva Awarded in Categories; Top Rising Star and Best Online Social Commerce

Twiva Ltd, Kenya’s pioneering AI-driven and influencer-powered social commerce platform, is celebrating a significant milestone after winning two prestigious accolades at the Kenya E-commerce Awards held at the Movenpick Hotel. Twiva proudly announces its victories in the E-commerce awards, bagging at 1st place, the Top Rising Star, Ecommerce Award and at first runner-up position, for the Best Social Commerce Platform; categories. This recognition is a game changer, marking the first official entry of the growing social commerce category into the coveted E-commerce Awards, which have been running for five years. The Kenya E-commerce Awards aims to honor excellence in shopping, retail, and customer success, spotlighting businesses that excel in creating exceptional shopping experiences. "...

29Apr

By Africa BusinessNo Comments

South Africa News

South African retailers have arrived at an e-commerce crossroads

By Zak Haeri, MD for NIQ and GfK – an NIQ Company – in South Africa South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up. Asian retailers such as Shein and Temu are upending segments of the e-commerce market, rapidly grabbing market share and increasing pricing pressure on traditional retailers. Amazon’s much anticipated entrance into the South African market is expected to further turn up the heat — potentially creating a new benchmark for customer experience. Yet if we look at the experiences of other emerging markets, the disruption may onl...

26Sep

By Africa BusinessNo Comments

Tech

Merchants around the globe increase spend to tackle E-commerce fraud crisis

Concerned merchants increase fraud budgets and grow fraud teams Increased automation is crucial and will ultimately help merchants save more and improve efficiency New solutions are desperately needed as businesses struggle to address spiralling fraud Most still using expensive and unsustainable in-house solutions Merchants will lose more than £39 million to fraud in 2023 Businesses worldwide plan to significantly increase the money they spend on fighting fraud, according to new research from Ravelin. Globally 75% of merchants polled say they will increase their spending on fraud, with one in five saying they expect spending to increase by 20% or more. In the UK 62% of merchants say they would be increasing investment in fraud, while in the US, the figure is 69%. In othe...

New AppsFlyer Report Reveals eCommerce App Industry’s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion

19Jul

By Africa BusinessNo Comments

Business, Main

New AppsFlyer Report Reveals eCommerce App Industry’s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion

Despite 25% plunge in spending in 2022 amid economic downturn, AppsFlyer’s 2023 State of eCommerce report showcases some positive retail global trends in a shifting economic landscape AppsFlyer today released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season. While retail marketers continue operating in an uncertain economic landscape, last year’s Q4 holiday shopping season, which saw more in-app purchases by consumers compared to Q4 in 2021, should provide a glimmer of hope. Consumer spending on shopping apps climbed 37% in Q4 2022 compared to Q3 2022, 30% hig...

Shopping for sustainability: online stores and e-commerce merchants answer growing consumer demand

28Feb

By Africa BusinessNo Comments

Business, South Africa News

Shopping for sustainability: online stores and e-commerce merchants answer growing consumer demand

While 92% of South Africans say sustainability is important to them, only 58% claim to live sustainably according to a 2022 study by global consumer insights agency InSites Consulting. It’s clear South Africans want to make a change; they just don’t know where to start. That’s where online retailers and e-commerce merchants come in, says Steffen Burrows, CURBON co-founder and director. The ‘sustainability paradox’, or the gap between acknowledgment (92% importance score) and action (42% not living sustainably), should be treated by brands as an opportunity. Since 86% of consumers believe that companies have a duty to take care of the planet, merchants and e-commerce businesses can help consumers overcome barriers to adopting more sustainable habits in their daily lives. This means makin...

AppsFlyer gives Insight into Global E-Commerce Trends for 2023

9Jan

By Africa BusinessNo Comments

Business, Tech

AppsFlyer gives Insight into Global E-Commerce Trends for 2023

By Sue Azari - E-Commerce Lead at AppsFlyer It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role. Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced. Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years. As we look ahead to 2023, and the challenges e-commerce retailers have faced post p...

1Dec

By Africa BusinessNo Comments

Business, Events, Ghana News

African e-commerce users are expected to exceed 500 million over the next three years

The new event facilitates strategic African trade opportunities With the number of African e-commerce users expected to exceed half a billion over the next three years, there is an increasingly urgent need for sophisticated logistics systems to strengthen and support the continent’s expanding transport infrastructure. The pandemic served as a catalyst for the advancement of the global e-commerce market and has given rise to a number of trends that impact the logistics industry. Not only are consumers demanding quicker delivery times, but the costs of servicing the last mile are increasing, which has retailers and logistics operators working hard to improve and develop their distribution models so that they can cut inefficiencies and keep stock nearer to consumers. [1] It is with the pri...

Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

13Nov

By Africa BusinessNo Comments

African News

Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

Clickatell (www.Clickatell.com), the Chat Commerce and business messaging leader, announced the results of its latest Chat Commerce Trends Report: Retail Edition, which reveals new findings about how today’s consumers prefer to communicate and make purchases with retail companies through mobile and chat messaging conversations. The report, which fielded responses from over 1,000 participants, found that 95% of customers now make retail purchases on their smartphones and 78% of consumers want to use mobile messaging with retail companies for convenience. To better understand how consumers communicate with retail brands, Clickatell’s new research found considerable interest in personalized and convenient commerce experiences through mobile messaging conversations. As global retailers head i...

15Mar

By Gabbi Brondani RegoNo Comments

Real Estate, South Africa News

Zero – R100 Million in One Year: A New Industry is Born

In the space of a single year, targeted social media advertising has helped South Africa’s estate agents notch up hundreds of millions of Rands in residential sales – with numbers set to increase tenfold in the next few years. This social media boom has changed the way the South African property industry finds leads and concludes deals, while creating an entirely new revenue stream – and dragged it into the 21st Century. With the global uptick in ecommerce adoption over the last two years has come an exponential rise in social media advertising, with brands targeting millions of users on the platforms they spend hours on, each day. This shift to the online advertising world has proven to be a challenge for some sectors as marketers have struggled to get to grips with the complexity of Fac...