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13Oct

By Africa BusinessNo Comments

African News, Nigeria News

LAGbook Founders Set to Launch Online Game Development Company Naija Arts in 2013

Chidi and Chika Nwaogu, founders of Africa's largest social networking website LAGbook are set to launch their online game development company Naija Arts as LAGbook hits the 1,000,000 member-mark in 2013. Lagos, Nigeria, October 13, 2012 --(PR.com)-- Founders of prominent African social networking website, Ladies And Gentlemen book, popularly known as LAGbook, today announced they'll be launching Naija Arts, an online game development company after LAGbook hits the 1,000,000 member-mark in 2013. Naija Arts will be founded with LAGbook's Chief Financial Officer, Josh Osemwegie, and will focus on online game contents (HTML5) that will made available on the LAGbook social discovery platform, and the Naija Arts website using the HTML iframe technology. "W...

10Oct

By Africa BusinessNo Comments

African News

eMarketing Egypt Releases Its Third Annual Report About Facebook in Egypt: E-Marketing Insights

"Facebook evolved to be of extreme importance for any digital marketing efforts, and understanding all about Facebook users becomes an essential step to start any Facebook marketing activity," said Ahmad Nagy; eMarketing Egypt Managing Director. Cairo, Egypt, October, 2012 --(PR.com)-- www.emarketing-egypt.comeMarketing Egypt announced the third report in its annual series of reports about Facebook in Egypt: Facebook in Egypt... e-Marketing Insights. "Facebook evolved to be of extreme importance for any digital marketing efforts, and understanding all about Facebook users becomes an essential step to start any Facebook marketing activity," said Ahmad Nagy; eMarketing Egypt Managing Director. “For the third year in row we try to provide marketers with a crystal view of Facebook in...

22Aug

By Africa BusinessNo Comments

African News

Advertising code now applicable to Facebook

By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in Australia received a complaint that the content on the official Smirnoff (Diaego) Facebook page breached the Australian Association of National Advertisers' Code of Ethics. The complaints concerned content submitted by both Smirnoff and its' community. In consideration of the complaint the board concluded that "the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be c...

26Jul

By Africa BusinessNo Comments

African News, South Africa News

How to make money

By Chemory Gunko How to make money (Microsoft Word) Wherever you look, and whomever you speak to, the answer you hear to all our economic and business woes is be entrepreneurial! What exactly does it take to be entrepreneurial though, and what does it mean to have an entrepreneurial mindset? I have been very blessed in my time to work with some amazing business people, and the lessons I have learned from the time spent with them are lessons I go back to daily as I’m building my own little empire J The most valuable lesson I’ve ever learnt about business though, is not to wait for clients. And that’s exactly what the fundamental premise of an entrepreneurial mindset is. Some of the most fascinating and successful business people I’ve met just never ...

14Jul

By AfricaBusiness.comNo Comments

South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

12Jul

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African News

Is this a crisis?

By Thandisizwe Mgudlwa The Instagram vulnerability warning, strangers able to access your private information, so reads a statement. Another question is: Are you one of the 50 million users of Instagram, the photo-sharing service bought by Facebook in April for $1 billion? If so you need to look out for an Instagram update to fix a vulnerability that has just been published by Spanish security researcher Sebastin Guerrero. According to comments Carey van Vlaanderen, CEO of ESET Southern Africa: “This vulnerability, which Guerrero has dubbed the "Friendship Vulnerability," allows people you don't know to add themselves as a friend to your Instagram account, with privileges that include viewing photos you thought were Private. It is reported that Instagram has now placed a noti...

5Jul

By AfricaBusiness.comNo Comments

Energy, Green Energy

Unique Program Which Brings Solar to Remote Africa Receives Recognition from Soluxe Solar

Solar Provider honors African "Pay as You Go" solar program with Solar Flare award DARIEN, Conn., July 5, 2012 /PRNewswire/ -- While remote villages in Africa may not be the most expected place to find solar, IndiGo is shining light on unheard of locations through a "Pay As You Go" solar program which allows rural villagers to generate their own power via a photovoltaic panel and battery pack. They can then purchase the produced energy for as little as $1 a week. This unique program has caught the eye of Soluxe Solar, a Connecticut-based solar company. The IndiGo program receives this week's Soluxe "Solar Flare" – a weekly honor the company bestows on an individual or company making great strides in the world of solar advancement. "Each day we are seeing solar develop and crea...