Carry1st drives growth in Africa’s gaming industry, supported by AppsFlyer
Carry1st, one of Africa’s leading gaming publishers, has released new insights from its market data that highlight successes that have shaped its growth in the gaming sector.
Since the launch of SpongeBob: Krusty Cook-Off in October 2021, the game has managed to acquire more than 2 million users, ranking in the Top 5 most downloaded games across Africa. This has been possible by enlisting the support of technology developed by AppsFlyer to drive market growth.
Carry1st faced a number of challenges in growing Krusty Cook-Off’s user base at scale while still maintaining a healthy ROI. The African gaming market is complex, and many of the tried and tested user acquisition and monetization strategies that are prevalent in most regions aren’t as effective in Africa.
Moreover, ad networks are...