HelloChoice: South African Agri-FinTech Start-Up Secures Major Standard Bank Investment
Leading South African founded and owned Agri-FinTech start-up HelloChoice has announced the finalisation of a major investment from Standard Bank, solidifying its market leading position as the premiere digital fresh produce and agricultural marketplace.
HelloChoice is a proudly South African success story, founded in 2018 by Grant Jacobs and Graeme Jarvie, who had a vision to modernise the traditional way of buying and selling agricultural produce. Initially self-funded and based on a vision to build a thriving trading community, HelloChoice has also always been committed to addressing broader food security and socio-economic needs in this sector. HelloChoice is the first independent fresh produce trading platform with a broader ambition to promote economic prosperity and market effic...