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Gender in Focus: Senegalese “Agripreneur” and African Development Bank AgriPitch Competition winner says digital marketing key to luxury tea startup success

6Mar

By Africa BusinessNo Comments

Republic of Côte d'Ivoire (Ivory Coast), Senegal News, Startups

Gender in Focus: Senegalese “Agripreneur” and African Development Bank AgriPitch Competition winner says digital marketing key to luxury tea startup success

Senegalese businesswoman Adja Sembene Fall said she had no choice but to launch her start-up business online because her new Contanna fair-trade tea company only had $200 to its name. “Due to [lack of] finance, it was not possible to get a physical shop. We started out in the backyard of my brother’s house. We sold our teas via social media for three years,” said Fall. She says her line of luxury brand tea products is about more than taste. Fall says Contanna teas sell a “Senegalese experience” that promotes a women-owned, 100% locally sourced and processed product based on recipes infusing family and cultural traditions. “Digitizing our buying process was really important. We [were] also able to present and adjust packaging of our product online, [to emphasize] it was premium and differ...

Women Can Add $14.57 Billion to E-Commerce in Africa: IFC Research

Africa’s e-commerce market could grow by more than $14.5 billion between 2025-2030 according to an IFC report published today. The report finds this can be achieved by increasing the number of women selling on online platforms and by providing them with better training and financial support to help them match sales made by men. The report, Women and e-commerce in Africa, found that COVID-19 has accelerated the growth of e-commerce and digital entrepreneurship in Africa and that more women have embraced digital business. However, it also noted that more can be done to promote women’s entrepreneurship and help women overcome e-commerce challenges. For example, e-commerce marketplace platforms are well-positioned to target women-owned businesses with training, and to encourage women’s partici...

Sidney and Bernice Clyman – African Art collection

There are many ways to collect ancient and historical pieces of art. One of the most famous ways to collect art pieces and show off your wealth is to go to an auction house. Auction houses not only have the most unique collection of items but it is also a place where an individual can feel the thrill of competing against others to purchase any item. Due to the progress of online activities auctions managed to make its way to the online market. Sotheby's is one of the largest and fourth oldest auction companies in the world. With the website “www.sothebys.com” anyone can have the experience of joining the online auction hosted by Sotheby's and browse through their exciting collection of art pieces. On 30 June 2020 9:30 AM EDT African Art from the collection of Sidney and Bernice Clyman was...